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2008 The Top 100 Global Brands

Coca-Cola 可口可乐 2008 Rank: 1 IBM 2008 Rank: 2


2008 Brand Value (Millions): $66,667 2008 Brand Value (Millions): $59,031

Microsoft 微软 2008 Rank: 3 GE 通用电器 2008 Rank: 4


2008 Brand Value (Millions): $59,007 2008 Brand Value (Millions): $53,086

Nokia 诺基亚 2008 Rank: 5 Toyota 丰田 2008 Rank: 6


2008 Brand Value (Millions): $35,942 2008 Brand Value (Millions): $34,050

Intel 2008 Rank: 7 McDonald's 麦当劳 2008 Rank: 8


2008 Brand Value (Millions): $31,261 2008 Brand Value (Millions): $31,049
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Disney 迪斯尼 2008 Rank: 9 Google 谷歌 2008 Rank: 10
2008 Brand Value (Millions): $29,251 2008 Brand Value (Millions): $25,590

Mercedes-Benz 梅赛德斯-奔驰 2008 Rank: 11 HP 惠普 2008 Rank: 12


2008 Brand Value (Millions): $25,577 2008 Brand Value (Millions): $23,509

BMW 宝马 2008 Rank: 13 Gillette 吉列(宝洁公司) 2008 Rank: 14


2008 Brand Value (Millions): $23,298 2008 Brand Value (Millions): $22,069

American Express 美国运通 2008 Rank: 15 Louis Vuitton 路易威登 2008 Rank: 16
2008 Brand Value (Millions): $21,940 2008 Brand Value (Millions): $21,602

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Cisco 思科 2008 Rank: 17 Marlboro 万宝路 2008 Rank: 18
2008 Brand Value (Millions): $21,306 2008 Brand Value (Millions): $21,300

Citi 花旗 2008 Rank: 19 Honda 本田 2008 Rank: 20


2008 Brand Value (Millions): $20,174 2008 Brand Value (Millions): $19,079

Samsung 三星 2008 Rank: 21 H&M 2008 Rank: 22


2008 Brand Value (Millions): $17,689 2008 Brand Value (Millions): $13,840

Oracle 甲骨文 2008 Rank: 23 Apple 苹果 2008 Rank: 24


2008 Brand Value (Millions): $13,831 2008 Brand Value (Millions): $13,724

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Sony 索尼 2008 Rank: 25 Pepsi 百事 2008 Rank: 26
2008 Brand Value (Millions): $13,583 2008 Brand Value (Millions): $13,249

HSBC 汇丰 2008 Rank: 27 Nescafé(雀巢咖啡) 2008 Rank: 28


2008 Brand Value (Millions): $13,143 2008 Brand Value (Millions): $13,055
Percent Change: -3%

Nike 耐克 2008 Rank: 29 UPS(优比速) 2008 Rank: 30


2008 Brand Value (Millions): $12,672 2008 Brand Value (Millions): $12,621

SAP 2008 Rank: 31 Dell 戴尔 2008 Rank: 32


2008 Brand Value (Millions): $12,228 2008 Brand Value (Millions): $11,695

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Budweiser 百威 2008 Rank: 33 Merrill Lynch 美林 2008 Rank: 34
2008 Brand Value (Millions): $11,438 2008 Brand Value (Millions): $11,399
Percent Change: -2% Percent Change: -21%

Ikea 宜家 2008 Rank: 35 Canon 佳能 2008 Rank: 36


2008 Brand Value (Millions): $10,913 2008 Brand Value (Millions): $10,876

JPMorgan 摩根大通 2008 Rank: 37 Goldman Sachs 高盛 2008 Rank: 38


2008 Brand Value (Millions): $10,773 2008 Brand Value (Millions): $10,331

Kellogg's 家乐氏 2008 Rank: 39 Nintendo 任天堂 2008 Rank: 40


2008 Brand Value (Millions): $9,710 2008 Brand Value (Millions): $8,772

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UBS 瑞士联合银行 2008 Rank: 41 Morgan Stanley 摩根士丹利 2008 Rank: 42
2008 Brand Value (Millions): $8,740 2008 Brand Value (Millions): $8,696

Thomson Reuters 汤姆森路透 2008 Rank: 44


Philips 飞利浦 2008 Rank: 43
2008 Brand Value (Millions): $8,313
2008 Brand Value (Millions): $8,325

Gucci 古驰 2008 Rank: 45 eBay 易趣 2008 Rank: 46


2008 Brand Value (Millions): $8,254 2008 Brand Value (Millions): $7,991

Accenture 埃森哲 2008 Rank: 47 Siemens 西门子 2008 Rank: 48


2008 Brand Value (Millions): $7,948 2008 Brand Value (Millions): $7,943

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Ford 福特 2008 Rank: 49 Harley-Davidson 哈雷戴维森(摩托)2008 Rank: 50
2008 Brand Value (Millions): $7,896 2008 Brand Value (Millions): $7,609

L'Oréal 欧莱雅 2008 Rank: 51 MTV 2008 Rank: 52


2008 Brand Value (Millions): $7,508 2008 Brand Value (Millions): $7,193

Volkswagen 大众 2008 Rank: 53 AIG 美国国际集团 2008 Rank: 54


2008 Brand Value (Millions): $7,047 2008 Brand Value (Millions): $7,022

AXA 安盛保险 2008 Rank: 55 Heinz 亨氏 2008 Rank: 56


2008 Brand Value (Millions): $7,001 2008 Brand Value (Millions): $6,646

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Colgate 高露洁 2008 Rank: 57 Amazon.com 亚马逊 2008 Rank: 58
2008 Brand Value (Millions): $6,437 2008 Brand Value (Millions): $6,434

Xerox 施乐 2008 Rank: 59 Chanel 香奈尔 2008 Rank: 60


2008 Brand Value (Millions): $6,393 2008 Brand Value (Millions): $6,355

Wrigley's(箭牌) 2008 Rank: 61 Zara(扎拉) 2008 Rank: 62


2008 Brand Value (Millions): $6,105 2008 Brand Value (Millions): $5,955

Nestlé 雀巢 2008 Rank: 63 KFC 肯德基 2008 Rank: 64


2008 Brand Value (Millions): $5,592 2008 Brand Value (Millions): $5,582

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Yahoo! 雅虎 2008 Rank: 65 Danone 达能 2008 Rank: 66
2008 Brand Value (Millions): $5,496 2008 Brand Value (Millions): $5,408

Audi 奥迪 2008 Rank: 67 Caterpillar 卡特彼勒 2008 Rank: 68


2008 Brand Value (Millions): $5,407 2008 Brand Value (Millions): $5,288

Avon 雅芳 2008 Rank: 69 Adidas 阿迪达斯 2008 Rank: 70


2008 Brand Value (Millions): $5,264 2008 Brand Value (Millions): $5,072

Rolex 劳力士 2008 Rank: 71 Hyundai 现代 2008 Rank: 72


2008 Brand Value (Millions): $4,956 2008 Brand Value (Millions): $4,846

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BlackBerry 黑莓 2008 Rank: 73 Kleenex 舒洁 2008 Rank: 74
2008 Brand Value (Millions): $4,802 2008 Brand Value (Millions): $4,636

Porsche 保时捷 2008 Rank: 75 Hermés 爱马仕 2008 Rank: 76


2008 Brand Value (Millions): $4,603 2008 Brand Value (Millions): $4,575

Gap 盖普 2008 Rank: 77 Panasonic 松下 2008 Rank: 78


2008 Brand Value (Millions): $4,357 2008 Brand Value (Millions): $4,281

Cartier 卡地亚 2008 Rank: 79 Tiffany & Co. 蒂芬尼 2008 Rank: 80
2008 Brand Value (Millions): $4,236 2008 Brand Value (Millions): $4,208

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Pizza Hut 必胜客 2008 Rank: 81 Allianz 安联 2008 Rank: 82
2008 Brand Value (Millions): $4,097 2008 Brand Value (Millions): $4,033

Moet & Chandon 酩悦香槟 2008 Rank: 83 BP 英国石油公司 2008 Rank: 84


2008 Brand Value (Millions): $3,951 2008 Brand Value (Millions): $3,911

Starbucks 星巴克 2008 Rank: 85 ING 荷兰保险 2008 Rank: 86


2008 Brand Value (Millions): $3,879 2008 Brand Value (Millions): $3,768

Motorola 摩托罗拉 2008 Rank: 87 Duracell 金霸王(宝洁公司) 2008 Rank: 88


2008 Brand Value (Millions): $3,721 2008 Brand Value (Millions): $3,682

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Smirnoff 斯米诺 2008 Rank: 89 Lexus 雷克萨斯(凌志) 2008 Rank: 90
2008 Brand Value (Millions): $3,590 2008 Brand Value (Millions): $3,588

Prada 普拉达 2008 Rank: 91 Johnson & Johnson 强生 2008 Rank: 92


2008 Brand Value (Millions): $3,585 2008 Brand Value (Millions): $3,582

Ferrari 法拉利 2008 Rank: 93 Armani 阿玛尼 2008 Rank: 94


2008 Brand Value (Millions): $3,527 2008 Brand Value (Millions): $3,526

Hennessy 轩尼诗 2008 Rank: 95 Marriott 万豪 2008 Rank: 96


2008 Brand Value (Millions): $3,513 2008 Brand Value (Millions): $3,502

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Shell 壳牌 2008 Rank: 97 Nivea 妮维雅 2008 Rank: 98
2008 Brand Value (Millions): $3,471 2008 Brand Value (Millions): $3,401

FedEx 联邦快递 2008 Rank: 99 Visa 维萨卡 2008 Rank: 100


2008 Brand Value (Millions): $3,359 2008 Brand Value (Millions): $3,338

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