PRESENTED BY: PRIYANKA GUPTA ANIKET SAHU DOLLY KHANUJA CHETAN BASOTIA

Motorola engineer first gets the idea behind Iridium in 1985 Satellites would allow subscribers to make phone calls from any global location Motorola established Iridium as a separate company in 1991 and had its initial service in November 1998

Motorola experienced declining sales and needed technological success to protect its reputation Motorola invests $6,6 billion for satellite design, launch operations and management Strong top management team with many years experience from Motorola

` Spectacular ` Handset

launch Nov 1, 1998

costs: $ 3, 000 Cost per minute: $ 3 - $ 8

Cellular phones were less costly than satellite phones The handsets were brick size and were not easy to handle There was not enough marketing done before launching the satellite

Technological and poor design problem They launched the service even before enough phones were availble. Wrong forecasting was done : they thought there woud be 50000 customers per month which did not happen

Devastating results by April 99 Only 10,000 subscribers CEO quits before quarterly results Bankrupt August Friday 13, 1999