Welcome to our presentation

Group Members
Name Md.Monir Hossain Saiful Islam Id 100103520 100103509

Marketing plan on CaCtUs Restaurant

Target Markets:
Cactus restaurant main target market is young aged customer, employed people, and that people who are like to eat. We have online service on the other hand we have two restaurants in the city. In feature we want to increase our branch not only in Dhaka city but also in every city in our country.

Employee Household Other

Market growth rate

We are doing ratio to find out the growth rate of our restaurant within three years. We can see that our restaurant growth will increase from one year to next year. Given the graph of our restaurant growth below rapidly growing in rapidly growing markets.

Market growth
450000 400000 350000 300000 250000 200000 150000 100000 50000 0 Profit 2008 2009 2010

Marketing Objectives
Cactus restaurant main objective good service provides.  Cactus restaurant achieve a steady increase in market penetration. It maintains position, strong growth each other marketing objective. Its another marketing objective is less price and real product and service produce.

Financial Objectives
 Increase

the profit and sales good

product.  Yearly income increase. Maintain a significant research and development budget to spur future product developments.

Marketing mix
Product

Variety Quality Design Brand name Service Packaging Warranties

Price

The food price are around 40-500 taka. All food items are include 10% service fee & 15% vat. Discount Allowance Payment period

Promotion

Sales promotion Advertising Direct sales Public relation

 Place
Channels Coverage Location Inventory Transport

SWOT ANALYSIS
STRENGTHS WEAKNESS OPPURTUNITIES THREATS

Profit budget Sales Cost of sales Gross profit Expenses Net income 36,00,000 13,68,000 22,32,000 18,00,000 4,32,000 100% 68% 32% 50% 12%