Situational analysis: Background: Arrow electronics began as radio equipment retailer in 1935 and slowly they began selling

an increasing array of electronic components and by the end of 1993 they became the worlds largest distributor of electronic parts. When Stephen Kaufman, who became president in 1982 and CEO in 1984, Arrow once more began to climb, reaching the number one position among electronics distributors by 1992. Problem: SWOT analysis: Strengths: Brand recognition Convenient access to thousands of products from many suppliers Provide extended credit for purchases Extensive relations with OEMs and other buyers Very large sales force with skillful abilities Weaknesses: Unity among employees Lack of customization Lack of employee loyalty Opportunities: International expansion Threats: No world class manufacturing facilities, no proprietary products or patents Strong competitors Changing consumer taste Competitors can easily copy their style of business