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Unit VII

1.
How effectlve ure the messuges und creutlve strutegles of some of your fuvorlte televlslon uds? How ure
they bulldlng brund equlty?


2.
0ost compunles set unnuul quotus. Ouotus cun be on dollur sules, unlt volume, murgln, selllng effort or
uctlvlty, und product type. Compensutlon ls often tled to the degree of quotu uttulnment. Whut problems
does the settlng of quotus present to both the compuny und to the sules representutlve?

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