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  • Cases in Marketing Management-2

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    Mansi Kapoor
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    Coke expanded beyond American border in early 1900 / 1050 / 1980 / 2000 Answer1900 Push Push distribution strategy Brand extension branding Economical Directs the flow of products from producers to customers TRUE TRUE First Mover Are of high unit value Supplier furnishes a product to a channel Passive and reactive Satisfy legal requirements Major equipment Parallel imports Co-operative society False Convenience goods Family packaging Chimpanzees Population age.

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    Coke expanded beyond American border in early 1900 / 1050 / 1980 / 2000 Answer1900 Push Push distribution strategy Brand extension branding Economical Directs the flow of products from producers to customers TRUE TRUE First Mover Are of high unit value Supplier furnishes a product to a channel Passive and reactive Satisfy legal requirements Major equipment Parallel imports Co-operative society False Convenience goods Family packaging Chimpanzees Population age.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    22 views25 pages

    Cases in Marketing Management-2

    Uploaded by

    Mansi Kapoor
    Coke expanded beyond American border in early 1900 / 1050 / 1980 / 2000 Answer1900 Push Push distribution strategy Brand extension branding Economical Directs the flow of products from producers to customers TRUE TRUE First Mover Are of high unit value Supplier furnishes a product to a channel Passive and reactive Satisfy legal requirements Major equipment Parallel imports Co-operative society False Convenience goods Family packaging Chimpanzees Population age.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 25

    Direct Ownership Coke expanded beyond American border in early 1900/1050/1980/2000 Answer- 1900 Push

    Push distribution strategy

    Brand extension branding

    Economical

    Directs the flow of products from producers to customers

    True

    TRUE

    First Mover

    Are of high unit value

    Supplier furnishes a product to a channel

    Passive and reactive

    Satisfy legal requirements

    Major equipment

    Parallel imports

    Co-operative society

    False

    Convenience goods

    Family packaging

    Chimpanzees

    Population age group

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