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The Global Challenges

Assignment #1

AAGSB
MBA Cairo 4th Semester

Human Resources
Saturday

Muhammad Abd Al Hamid Al Zayat

Name: Job Title:

Muhammad Abd Al Hamid Al Zayat Marketing Research Manager.

Company: Unionaire Group. Registration No: 9130377

Choose one of the global challenges and reflect how far it would affect your job and what you should do to cope with the challenge.
 Responding to the Market:
Engineering and technology industries are based on the principle of availability of full knowledge of technological developments that occur day after day, with the aim of providing high quality products and keep pace with technological development movement, to meet the needs of consumers in the end. This concept does not apply to all products that join the list of manufacturing, engineering and technology industries, but be more applicable in some industries such as screen LCD. This type of products is closely linked to technology services and features that link them industry Computer hardware and software.

 To cope with this challenge:


1. Increased attention given to the market research. 2. Increased attention given to the research and development.

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