ASSIGNMENT

ON

TA TA SA FAR I

Assignment-Report on TATA SAFARI

Submitted To-MS.Saba Jafri Submitted By-Ranjan Kr.Mishra Roll no.-57 Jkbs/pgdm

INTRODUCTION
The Tata Safari is a four wheeler vechiles manufactured in India by TATA. It is the first SUV to be designed, developed and manufactured "entirely" in India ]. This was first released in 1998 with a 1.9-litre Turbo Diesel engine. The Safari was extensively modified in August 2005, which included the addition of a new 3litre DiCOR engine along with modified interiors and exteriors. This 3-litre engine is the first diesel engine from Tata Motors with common rail technology. A 2-litre petrol engine was also added to the range that same year. It was this modified version that won the Motor Forum's Car of the Year for 2007. In October 2007 Tata unveiled the 2.2-litre Safari DiCOR which had an increased power output of 143 PS (105 KW). But it was shortly replaced by the more advanced DiCOR 2.2 vtt (Variable Turbine Technology) engine which had a power output of 140 PS (103 kW) at 4000 rpm and a torque output of 320 Nm (236 ftlbf) at 1700 rpm. It is widely regarded as the best engine used by Tata motors. Tata recently launched a new variant of safari called safari GX. The new Safari GX sits just below current top end variant Safari VX. Safari Gx gets dual tone exteriors, unique leather cum fabric upholstery, Reverse Guide System (without a camera which along with the Screen in the Internal Rearview Mirror is only available in the VX variant). Another new feature is indicators on the Outer Rear View Mirrors.

HOW COMFORTABLE IS TATA SAFARI:-

As far as comfort is conserned The latest models of Tata Safari have undergone some significant

facelift.Tata Safari offers a comfortable ride for seven people. The height adjustable driver's seat of Tata Safari allows the driver to have a comfortable view. Rear seats provide the right amount of lumbar, thigh, and shoulder support to the passengers. Tata Safari is fully loaded with safety features.

MARKET SPECIALIZATION: Its have branches in every cities and towns of India. Tata motors festivals. Lucky draws also at certain period. Giving discount on festivals. Good models. Resale value good. Company Goodwill After sale services

MARKET SEGMENTATION:-

Finding: Its gives good mileage.

Easy to drive Brand value Standard wheels and tyre.

RECOMMENDATION: It should produce more colours for customer satisfaction In this competitive era, innovations are not at par. It should reduce its operating cost.

CONCLUSION:TATA Safari is a very good product of tata automobile and it is providing very good services to his customers.from my findings it has been concluded that it is best in its class.

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