SURVEY (KHO ST)

We are the marketing students of RMIT Vietnam. We are conducting a research on the customer's behavior and awareness about Autosport Magazine. Your participation is important to our project. The survey takes less than two minutes. Thanks a lot for your co-operation! (Chng ti l sinh vin trng i hc RMIT Vit Nam. Chng ti ang thc hin mt cuc kho st v nhn thc v thi ca khch hng v tp ch Autosport. S tham gia ca cc bn rt quan trng i vi n ca chng ti. Kho st ch mt hn hai pht. Chn thnh cm n s hp tc ca cc bn!) 1. Do you read magazines? (Bn c c tp ch khng?)

Yes (C) No (Khng)

2. What kinds of magazines do you read? (Bn c nhng loi tp ch no?)

Movies (in nh) Sport (Th thao) Fashion (Thi trang) Education (Gio dc) Other:

3. Do you like sport racing? (Bn c thch mn th thao ua xe khng?)

Yes (C) No (Khng)

4. What kinds of sport racing do you like? (Bn thch loi hnh ua xe th thao no?)

Car (Xe hi) Motorbike (Xe gn my) Bicycle (Xe p) Other:

5. Where do you get information about that sport racing? (Bn tm kim thng tin v ua xe th thao u?)

Internet (Mng) Maganzine (Tp ch) Television (Truyn hnh) Other:

6. Do you know any racing magazines? (Bn c bit v tp ch ua xe khng?)

Yes (C) No (Khng)

7. Have you ever known about Autosport magazine? (Bn c bit g v tp ch Autosport khng?)

Yes (C) No (Khng)

8. How can you know about Autosport magazine? (Bn bit v tp ch Autosport bng cch no?)

From friends (T nhng ngi bn) From lecturers (T nhng gio vin) Internet (Mng) Television advertisements (Qung co trn truyn hnh) Other:

9. I like reading information with supportive images in a magazine paper. (Ti thch c nhng thng tin kt hp vi nhng hnh nh minh ha.) 1 2 3 4 5 Strongly disagree (Rt khng ng ) Strongly agree (Rt ng ) 10. I refer to read only information about: (Ti ch thch c thng tin v:)

F1 (ua xe th thc F1) Motorbike racing (ua xe gn my) Bicycle racing (ua xe p) Other:

11. I refer to read both racing information and new model of cars in the content of magazine. (Ti thch c c thng tin v ua xe v th trng xe hi mi trong ni dung ca bo.) 1 2 3 4 5 Strongly disagree (Rt khng ng ) Strongly agree (Rt ng ) 12. I refer to see advertisements in the content of magazine. (Ti thch c nhng mu qung co trong ni dung ca bo.) 1 2 3 4 5 Strongly disagree (Rt khng ng ) Strongly agree (Rt ng ) 13. Which language would you prefer to read in Autosport magazine? (Bn thch c tp ch Autosport bng ngn ng no?)

Vietnamese (Ting Vit) English (Ting Anh)

14. The price of Autosport magazine is VND60,000. I think the price is reasonable for me to buy it. (Gi ca tp ch Autosport l 60,000 ng. Ti ngh gi ny th hp l ti mua.) 1 2 3 4 5 Strongly disagree (Rt khng ng ) Strongly agree (Rt ng ) 15. Price is not the most important factor for me when buying a magazine. (Ti khng quan trng v gi khi mua mt tp ch.) 1 2 3 4 5 Strongly disagree (Rt khng ng ) Strongly agree (Rt ng ) 16. I think the price is not reasonale for me to pay for that magazine. (Ti ngh gi ny th khng hp l ti mua tp ch Autosport.) 1 2 3 4 5 Strongly disagree (Rt khng ng ) Strongly agree (Rt ng ) 17. I am very price conciousness. (Ti l ngi lun quan tm v gi c.) 1 2 3 4 5 Strongly disagree Strongly agree 18. Price intends to impact on my choice a lot. (Gi dng nh nh hng nhiu n s la chn mua hng ca ti.) 1 2 3 4 5 Strongly disagree (Rt khng ng ) Strongly agree (Rt ng ) 19. In what price do you expect to pay for Autosport magazine in Vietnam? (Bn s mua tp ch Autosport Vit nam vi gi bao nhiu?)

25,000 VND 30,000VND. 31,000 VND 35,000VND. 36,000 VND 40,000VND. 41,000 VND 45,000 VND. Other:

20. How much are you willing to pay for Autosport magazine in Vietnam? (Bn sn sng mua tp ch Autosport Vit nam vi gi bao nhiu?) 21. I am willing to purchase Autosport magazine. (Ti sn sng mua tp ch Autosport.) 1 2 3 4 5 Strongly disagree (Rt khng ng ) Strongly agree (Rt ng ) 22. I would like to purchase magazine monthly. (Ti mun mua tp ch ny hng thng.) 1 2 3 4 5 Strongly disagree (Rt khng ng ) Strongly agree (Rt ng ) 23. I would not like to purchase Autosport magazine. (Ti khng mun mua tp ch Autosport.) 1 2 3 4 5

Strongly disagree (Rt khng ng )

Strongly agree (Rt ng )

24. I will to recommend the magazine to my friends. (Ti s gii thiu tp ch ny cho bn b.) 1 2 3 4 5 Strongly disagree (Rt khng ng ) Strongly agree (Rt ng ) 25. I would not like to recommend the magazine to my friends. (Ti s khng gii thiu cho bn b.) 1 2 3 4 5 Strongly disagree (Rt khng ng ) 26. What is your full name? (H tn ca bn l g?) Strongly agree (Rt ng )

27. What is your gender? (Gii tnh ca bn l g?)

Male (Nam) Female (N)

28. Where do you live? (Bn sng u?) You can put the district, province and city (Bn c th in qun,

tnh hoc thnh ph) 29. What is your phone number? (S in thoi ca bn l s my?) It can be your home phone or cell phone number (Bn c th in s in thoi nh hoc di ng ca bn)

30. What is your current occupation? (Ngh nghip ca bn l g?

Student (Sinh vin) Officer (Nhn vin vn phng) Other:

31. What is your age? (Bn bao nhiu tui?)

Below 20 years old (Di 20 tui) 20 30 years old (20 - 30 tui) 31 40 years old (31 - 40 tui) 41 50 years old (41 - 50 tui) Above 50 years old (Trn 50 tui)

32. What is your average income monthly? (Thu nhp bnh qun hng thng ca bn l bao nhiu?)

Below 5,000,000 VND (Di 5 triu ng) 5,000,000 VND - 10,000,000 VND (5 - 10 triu ng) Above 10,000,000 VND (Trn 10 triu ng)