32 Productivity World

Strategic Planning
*
khunjitti@yahoo.com

Pepsi

K.Nooyi Nooyi

CEO
White


Coke Pepsi
CEO
White
Pepsi 7.1

CEO White

Coke


Nooyi
Pepsi Pepsi

Indra K.Nooyi

Coke Pepsi Pepsi


CEO .. 2006
Coke



2 Nooyi Pepsi
Mike White

Pepsi (Operations

CEO Man) Pepsi Nooyi Nooyi CEO

White CFO Pepsi
CEO Pepsi Steven Reinemund, Roger
Pepsi Indra
Enrico Don Kendall
*

Productivity World

33

November - December 2009

Pepsi
Indian Institute of Management M&A
Calcutta Yale School of (Merger and Acquisition)

Reinemund Management
Nooyi Dallas

-
Motorola

30 Asea Brown
New York Boveri

Enrico Jack Welch Pizza Hut

DreamWorks Animation General Electric GE

Nooyi Wayne Calloway CEO

California Kendall Pepsi

87 GE 10
Nooyi CEO Pepsi Pepsi Pepsi 1 3
Pepsi
CEO

Nooyi




Tropicana

Nooyi Pepsi 3.3


.. 1994
14

Nooyi Pepsi Quaker
Henry Kissinger



Pepsi Pizza Hut, Taco Bell, Pepsi

KFC
Coke
71% Tropicana

Pepsi 29% Coke



Nooyi


.. 1996 Enrico
Washington
CEO Nooyi
100%
CEO Enrico



Tropicana Pure Premium





Nooyi Boston
Consulting Group BCG

BCG Model

Tropicana Quaker Oats

Pepsi

34 Productivity World

Pepsi

Tropicana

Quaker
(Cereal)
.. 1901
German
Mills American Oatmeal Company

Stuart Schumacher (Scenario)
3

(The Oatmeal King)

The Quaker Oats Pepsi 13% 3
Company



Quaker Oats
40%
.. 1986 The Quaker Oats Tropicana Quaker Oats

Company Golden
Grain Company
53%
Pepsi
Nooyi
Quaker Oats Company
(Operations) Pepsi
Nooyi
Enrico

Nooyi CEO Pepsi

Economic Times
Reinemund CEO

Pepsi

Frito
Quaker Oats (Fun
Lays Bar for You)
(Better for
Frito

You)

(Good for You)

CEO


Nooyi

Enrico (Junk Food) (Performance With

Pepsi (Soda Pop) Purpose)
Pepsi
21 (The Defining Corporation
st
Nooyi

for the 21 Century)
Enrico Pepsi

GE www.millwardbrown.com

Productivity World

35

November - December 2009

Naked Juice

Pepsi (Organic Juice) 1.3





Pepsi
Nooyi

(Performance with purpose is at (Productivity)

the heart of every aspect of our 2
business. We believe financial
achievement can and must go Pepsi GDP
hand-in-hand with social and
environmental performance.)


CEO Nooyi








Pepsi Nooyi

30% 50%

.. 2007

(Chief Scientific Officer)
Dr. Mehmood

Khan Takeda Pharmaceuticals

2007

Pepsi

Bill Pecoriello
Morgan Stanley

Nestle
R&D
Pepsi

R&D Nestle
1.6%
Pepsi 1% Nestle

(Nutrition Company)


Pepsi





(Nut Packager)

(Humus)

(Naked Juice)




Pepsi


Pepsi

36 Productivity World

(Were giving consumers

more to smile about. Today,
people want beverages to deliver
more than great taste. They seek
an experience that refreshes their
outlook, stimulates their senses
and inspires hope and optimism.)

Henry Kissinger

Nooyi Pepsi Pepsi
-


.. 2007 Pepsi
22%
3

40%
Nooyi Indra
Pepsi CSR
Pepsi Kissinger

Nooyi



CSR (Corporate Social Respon-

sibility) CSR


Pepsi Coke




Frito-Lay Coke
.. 2000 37
55 Pepsi


5



Coke


52% Pepsi
Pepsi 32%



Condoleezza Rice

Productivity World

37

November - December 2009

Coke 52%
Pepsi 32%

Pepsi Coke

Coke

11%

Nooyi





Ye ( Yuan


Pepsi


Ye
) Coke
Coke


Minute Maid


10%


( .. 2004 49 ( 186 )

)
// 2

4

(

)
Nooyi

iPod


Pepsi

Coke Pepsi
Pepsi

Pepsi
Pepsi
Pepsi (Sleek
and Minimalist Look)
Coke
Coke iPod Pepsi




Coke 1,121
Shanda Interactive (Shanda
) Pepsi


Coke
Gatorade Pepsi SoBe

Pepsi Coke Lifewater, Pepsi, Sierra Mist
Coke Zero Beverage Digest Mountain Dew
Shanda Coke
Pepsi

Yuan 25% Beverage Digest

38 Productivity World

Pepsi

Coke






(Privatelabel Brand)

CEO

Nooyi

Nooyi
Raj

Hewlett-Packard



Raj

Pepsi



Pepsi
University of Nooyi

Chicago Pepsi

4 .. 2007
Nooyi
12.3
17% (Operating

Profits) 1.7
9%
Pepsi
2008 70

/ Nooyi


Betsy Morris, What Make Pepsi Great?, Fortune, March 3, 2008
Burt Helm, Blowing Up Pepsi, Business Week, April 27, 2009
Bruce Einhorn and Nanette Byrnes, Coke vs. Pepsi: The Slugfest in China,
Business Week, July 13 & 20, 2009
http://www.millwardbrown.com/sites/optimor/Media/Pdfs/en/Brandz/Brand2008-Report.pdf
http://www.pepsico.com

10%

Pepsi

Pepsi
57.76


Pepsi
Nooyi
CEO

Pepsi
Coke

Pepsi

Pepsi

CEO