ASIAN MARKETS

MODULE 6 Asian Culture and Relation to the West

ASHISH SURI

Tracked the Eye Movements.

Cultures - Context
Cultures differ according to how human activity relates to context. Context is least Important are the Western cultures of Switzerland, Germany, the Scandinavian countries, the United States, and Canada. Japan and China are two cultures where context is most important. Western world is primarily Christian while the Asian world is dominated by Buddhism, Hinduism, Islam and Taoism. Families of the two cultures are very different.

China has twice as many university graduates as the United States, which was the world leader at one time.

Culture - Context
While individualism is highly valued in the US and the West, collectivism is highly valued in the East and Asian countries. Economic principles of Capitalism in the West and Communism in Asia.

Basic Social Unit. Social Hierarchy.

Ways of Thinking about Life and the World.