Opportunies of nokia 1.

New growth markets where cell phone adoption still has room to go, including India and other countries. 2. Increase their presence in 3G and Edge market. 3. Potential in Latin America ,market for entry 4. Decrease prices in volume market & increase profit margin overall y Threats

1.Strong competitors 2.Saturation in current market 3.rapid change in technology 4.Cheaper and midrange models from
Opportunies of Samsung y Di st i ng ui s h i t s s e rv i ce f r o m c o m pe t i t o rs . y Offer product variations y De m a nd f or c el l p ho nes dri v e n by t he s e rvi ceproviders or carriers y Tie up with service providers y Lo we ri ng t he p ri ce o f a p ho ne b y j us t $2 0 i n ma nycoun tries could increase its affordability by 43%.(Asper a study report) Threats of Samsung y Motorolas domi nance i n the U.S, y Nokias popularity in the European market, controlling more than half of the worldmarket y Ag gr es si v e c om p et i t or s, i nc l udi ng So ny Eri cs s o n, a nd y Siemens eating into its share. y Not keeping track of the new trends in the market y Not an accessory and fashion statement

What is Nokia Company vision and mission statment?

Mission :- "We help communications, service providers, and build more valuable customer relationships".

Vision :- "The Individual communications experience"