JITHIN SOMAN ROLL NO: 21

BRANDING A trade name for a product. Types of branding Co-branding Corporate branding Individual branding Employer branding

PERSONAL BRANDING Developing distinctive qualities in self, thus making oneself so different from others that one becomes a brand worthy of notice.

Ways to differentiate self :

UNIQUENESS NET ACCESSIBLE FOCUSED EXPERT SERVICES HIGH DEGREE OF TOUCH AND CARE LOW PRICE, DRIVE AWAY COMPETITORS BEHAVIOUR

Factors affecting individual s outcome GENES RACE RURAL AREAS/ URBAN AREAS FAMILY ENVIRONMENT SOCIOECONOMIC LEVELS SCHOOLING DISCRIMINATION ILLNESS SUN SIGNS

Steps to build a Brand called ME Define self Visibility Be original Change Passion