Professional Documents
Culture Documents
Darlene Dumantay
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"Typography
everybody does.
David Jury
something
is now
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CREATE YOUR TITLE PAGE, LAYOUT THE GIVEN TEXT. INCLUDE YOUR; NAME SECTION GRDM112
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Typography, from the Greek words: (typos) = form and (graphy) = writing is the art and technique of arranging type. The arrangement of type involves the selection of typefaces, point size, line length, leading, tracking, kerning. Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, graffiti artists, clerical workers, and anyone else who arranges type for a product. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.
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more sizes, designed with stylistic unity, each comprising a coordinated set of glyphs. A typeface usually comprises an alphabet of letters, numerals, and punctuation marks; it may also include ideograms and symbols, or consist entirely of them. FONT designates a specific member of a type family such as roman, boldface, or italic type, while typeface designates a consistent visual appearance or style which can be a "family" or related set of fonts.
POINT
is the smallest unit of measure, being a subdivision of the larger pica. It is commonly abbreviated as pt. The point has long been the usual unit for measuring font size and leading and other minute items on a printed page. dda11
Line length is the width occupied by a block of typeset text, measured in inches, picas and points. A block of text or paragraph has a maximum line length that fits a determined design. Leading - line spacing
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In contemporary use, the practice and study of typography is very broad, covering all aspects of letter design and application. These include: typesetting and type design Handwriting and calligraphy graffiti inscriptional and architectural lettering poster design and other large scale lettering such as signage and billboards business communications and promotional collateral advertising wordmarks and typographic logos (logotypes) apparel (clothing) labels on maps vehicle instrument panels kinetic typography in motion picture films and television as a component of industrial designtype on household appliances, pens and wristwatches, (Since digitization, typography has spread to a wider ranger of applications, appearing on web pages, LCD mobile phone screens, and hand-held video games.
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Left alignment Default writing techniques will use left alignment to create easy to
read text for the reader. Casual letters, unpublished manuscripts, and basic paragraph styles tend to fall into this category.
Center alignment is used to draw attention and is used a majority of the time for
Headlines or Titles. Newspaper headers, book titles, and report titles are excellent examples of center alignment.
Right Alignment is a clean crisp professional look and is used quite a bit for corporate
business letters, return address labels, business cards and a variety of other applications where a formal style of alignment is needed.
Justified alignment is usually reserved for newspaper print and body text for
textbooks, and is more difficult to work with. This type of alignment creates perfect alignment on both the left and right margins without regard for the actual characters. This can lead to a condition called tracking, or the creation of rivers of white space throughout the text body.
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serif SERIF
san serif SAN SERIF
script SCRIPT