END SEMESTER PROJECT SEMESTER: IV SUBJECT: STRATEGIC MANAGEMEMNT FACULTY: SP SINGH Description of the Assignment The success story

at ITC is driven by strong fundamentals. The first being ITCs diverse proven capabilities. Be it sourcing high quality agri-produce, robust FMCG distribution infrastructure and the decades old tradition of building enduring brands which exceed consumer expectations. ITC has also leveraged the exponentially growing potential of branded packaged food market in India. In addition the different segments of its business such as FMCG products such as (Cigarettes, Life Style Retailing, Greeting, Gifting and Stationary business, Safety matches) , Hotels, PaperBoards, Paper and Packaging, Agri Business including Agri commodities has allowed the firm to ensure that the business risk of being in the tobacco products does not hamper its growth. Innovative business models such as ITCs e-Choupal has become popular that many others are also in the process of emulating the same. By diversifying its businesses into different unrelated areas has ensured that the future for this firm is bright and continues to remain at the top among Indian Business Houses. 1. Evaluate each of ITCs business using a SWOT analysis. 2. Based on the SWOT analysis developed map the different business on to a BCG or any other relevant portfolio matrix. 3. Based on the mapping achieved above, suggest the different strategies that ITC should adopt for each of the businesses. Evaluation Criteria Presentation of Answer 50% Knowledge of Concept 50%

END SEMESTER PROJECT SEMESTER: IV SUBJECT: PROJECT EVALUATION AND IMPLEMENTATION FACULTY: SUMESH KUMAR TITLE: Project Appraisal of a Hypothetical Project GUIDELINES FOR PROJECT FORMULATION: 1) Prepare a Hypothetical Project 2) Do demand and market appraisal 3) Do financial appraisal 4) Do Technical appraisal

OBJECTIVES: To understand project appraisal methods TYPE OF PROJECT: Individual

END SEMESTER PROJECT SEMESTER: IV

SUBJECT: FOREIGN TRADE POLICY AND PROMOTION FACULTY: VIKRAM SAXENA TITLE: Terms of trade analysis (Between India and each of the following five countries Angola, Chad, Ethiopia, Sudan and Tanzania) GUIDELINES FOR PROJECT FORMULATION: The primary task is to explain terms of trade, its various driving methods and importance than the student is required to gather information regarding TERMS OF TRADE between India and all the five countries (Angola, Chad, Ethiopia, Sudan and Tanzania) for the period of 2000 to 2010. Then need to analyse in accordance to the variance observed in composition of trade and other related aspects like foreign trade policy, bilateral relation and business environment in each country. More updated information will fetch more marks OBJECTIVES: To develop an understanding of terms of trade and its role as a guiding principle in foreign trade. TYPE OF PROJECT: Individual (Information can be same but analysis and conclusion has to be unique, IF FOUND COPIED THEN ALL SIMILLER ASSIGNMENTS WILL BE CANCELLED)

END SEMESTER PROJECT SEMESTER: IV SUBJECT: INTERNATIONAL BUSINESS ENVIRONMENT FACULTY: VIKRAM SAXENA TITLE: Bilateral relations (Between India and each of the following five countries Angola, Chad, Ethiopia, Sudan and Tanzania) GUIDELINES FOR PROJECT FORMULATION: The primary task is to probe and find out all about bilateral relations between India and all the five countries (Angola, Chad, Ethiopia, Sudan and Tanzania). A student is required to gather information regarding all the bilateral treaties, missions and projects undertaken by India for any of the country or vice versa. Then finally a student needs to summarise their findings and provide a conclusion for all the five bilateral relation between India and each of the five countries. More updated information will fetch more marks OBJECTIVES: To develop an understanding of bilateral relations and their role as a guiding principle for foreign trade. TYPE OF PROJECT: Individual (Information can be same but analysis and conclusion has to be unique, IF FOUND COPIED THEN ALL SIMILLER ASSIGNMENTS WILL BE CANCELLED)

END SEMESTER PROJECT SEMESTER: IV SUBJECT: INTERNATIONAL FINANCIAL MANAGEMENT FACULTY: VIKRAM SAXENA TITLE: Balance of payment analysis (Between India and each of the following five countries Angola, Chad, Ethiopia, Sudan and Tanzania) GUIDELINES FOR PROJECT FORMULATION: Student is required to gather information regarding balance of payments between India and all the five countries (Angola, Chad, Ethiopia, Sudan and Tanzania) for the period of 2000 to 2010. Then need to analyse in accordance to the variance observed in composition of trade and other related aspects like foreign trade policy, bilateral relation and business environment in each country. More updated information will fetch more marks OBJECTIVES: To develop an understanding of balance of payments and its role as a guiding principle in foreign trade. TYPE OF PROJECT: Individual (Information can be same but analysis and conclusion has to be unique, IF FOUND COPIED THEN ALL SIMILLER ASSIGNMENTS WILL BE CANCELLED)

END SEMESTER PROJECT SEMESTER: IV SUBJECT: ADVERTISING MANAGEMENT FACULTY: GUNJAN A RANA TITLE Advertising Rejuvenates brand GUIDELINES FOR PROJECT FORMULATION Take up any brand that has failed due to advertising in the market, create an advertising plan for the company and see the areas where they need to improve. When you are creating an advertising plan also create an advertising campaign. Mention how you intend to make that brand successful. If you are selecting a particular medium compare the rates given by the media houses in actual the figures that you would be quoting should be real in terms of media houses. The budget can be fictitious but again set it after looking at the turnover of the company. OBJECTIVES Project is an extensive study of complete aspects of advertising. The objective of the project is to make the students, understand the process of Advertising. By the end of the project the student would be able to understand all the concepts related to Advertising. TYPE OF PROJECT The project needs to be a combination of Primary and secondary research

END SEMESTER PROJECT SEMESTER: IV SUBJECT: CONSUMER BEHAVIOUR FACULTY: GUNJAN A RANA TITLE Analysis of Consumer Behaviour towards cause related marketing in FMCG product category GUIDELINES FOR PROJECT FORMULATION The students are expected to take any product from FMCG sector. Mention the category of the product in the title of the project. Formulate a questionnaire to find out whether there is any different in the purchase behaviour when it is supported by a cause. The overview of the market has to be done from Indian perspective. The sample should not be less than 50. The analysis should consist of statistical tools. OBJECTIVES The objective of the project is to make the students, understand the effect of cause related marketing on the consumer behaviour. The students will be able to understand whether in actual terms it has any effect or it has no effect on the consumer behaviour it is just a marketing strategy of the corporate. TYPE OF PROJECT The project needs to be a combination of Primary and secondary research

END SEMESTER PROJECT SEMESTER: IV SUBJECT: SERVICES MARKETING FACULTY: SP SINGH Description of the Assignment Visit a Restaurant of your choice and identify what methods it adopts to manage productivity when the demand for its services goes up during festive season. Evaluation Criteria Presentation of Answer 50% Knowledge of Concept 50%

END SEMESTER PROJECT SEMESTER: IV SUBJECT: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT FACULTY: BINDU AGRAWAL What are various methods of technical analysis? What is the difference between fundamental and technical analysis? Select any company of our choice and do its Fundamental Analysis.

END SEMESTER PROJECT SEMESTER: IV SUBJECT: FINANCIAL SERVICES FACULTY: NEELAM MEHRA TITLE Success strategy of TCS, an Indian software company inspite of the presence of other big MNC software competitors in the market. GUIDELINES FOR PROJECT FORMULATION Your project report should make clear what you have attempted and why you have attempted it; the methods that you have used to collect, collate and analyze the information obtained; and how you have evaluated it. Any recommendations made should be supported by the evidence presented and by logical argument using deductive and inductive reasoning OBJECTIVES The objective of the project is to help the student develop the ability to understand the market and strategy adopted by the organisations to succeed. TYPE OF PROJECT TCS (Tata Consultancy Services) has just come out with their Q II (IInd Quarter of the year) financial results The students are expected to prepare the project by taking TCS as a company and do an indepth analysis of its growth since incorporation. Try interpreting the reasons behind the success of this Indian software company inspite of the presence of big MNC software giants in the market.

END SEMESTER PROJECT SEMESTER: IV SUBJECT: MANAGEMENT OF FINANCIAL INSTITUTION FACULTY: SUMESH KUMAR TITLE: Comparative Analysis of Punjab National Bank and State Bank of India GUIDELINES FOR PROJECT FORMULATION: 1) Start form history to present level condition of both the banks 2) Analyse them financially 3) Analyse their working and performance 4) Draw figures or charts wherever necessary

OBJECTIVES: The objective of the project is to find out the working and performance of the Indias largest public sector banks TYPE OF PROJECT: Individual

END SEMESTER PROJECT SEMESTER: IV SUBJECT: STORE OPERATIONS, LAYOUT DESIGNS, & VISUAL MERCHANDISING FACULTY: MANISHA BANO Compile a report on the study of location and layout of BIG BAZAR & Reliance. OBJECTIVE: To understand the following Merchandise assortmement Location Layout Visual merchandising Store atmosphere Customer service

END SEMESTER PROJECT SEMESTER: IV SUBJECT: RETAIL MERCHANDISE MANAGEMENT FACULTY: MANISHA BANO Give an overview of merchandise management. Compile a report on the process for implementing merchandise plans.

END SEMESTER PROJECT SEMESTER: IV SUBJECT: LOGISTICS AND RETAIL INFORMATION FACULTY: Dr. KVN TITLE Logistical Analysis of [Put name of Retail organisation] based in Delhi GUIDELINES FOR PROJECT FORMULATION You are required to prepare a Project on the analysis of Logistics of any Retail outlet in Delhi. This Project should be within 5000 words and submitted in hardcopy. This project should cover all the units given in your syllabus for e.g. Unit 1- participants in the distribution channel, should be given in your report. Plus, you may also include the items from below Company Profile & Report Introduction & Importance of Transportation Modes of Transport Advantages & Disadvantages of Different Modes of Transport SWOT Analysis Indian Transportation Sector Challenges Faced Key Government Strategies Funding etc Conclusion Recommendation and Future Action

OBJECTIVES A critical review of Logistics, of any Retail Company based in Delhi. TYPE OF PROJECT This project is based on secondary data research and should be submitted individually

END SEMESTER PROJECT SEMESTER: IV IT (Combined) GUIDELINES FOR PROJECT FORMULATION The Project work constitutes a major component in most professional programmes. It needs to be carried out with due care, and should be executed with seriousness by the students. OBJECTIVES The objective of the project is to help the student develop the ability to apply theoretical and practical tools / techniques to solve real life problems related to industry, academic institutions and research laboratories. After the completion of this project work, the student should be able to: Describe the Systems Development Life Cycle (SDLC). Evaluate systems requirements. Complete a problem definition. Evaluate a problem definition. Determine how to collect information to determine requirements. Perform and evaluate feasibility studies like cost-benefit analysis, technical feasibility, time feasibility and Operational feasibility for the project. Work on data collection methods for fact finding. Construct and evaluate data flow diagrams. Construct and evaluate data dictionaries. Evaluate methods of process description to include structured English, decision tables and decision trees. Evaluate alternative tools for the analysis process. Create and evaluate such alternative graphical tools as systems flow charts and state transition diagrams. Decide the S/W requirement specifications and H/W requirement specifications. Plan the systems design phase of the SDLC. Distinguish between logical and physical design requirements. Design and evaluate system outputs. Design and evaluate systems inputs. Design and evaluate validity checks for input data. Design and evaluate user interfaces for input. Design and evaluate file structures to include the use of indexes. Estimate storage requirements. Explain the various file update processes based on the standard file organizations. Decide various data structures. Construct and evaluate entity-relationship (ER) diagrams for RDBMS related projects. Perform normalization for the unnormalized tables for RDBMS related projects Decide the various processing systems to include distributed, client/server, online and others.

Perform project cost estimates using various techniques. Documentation requirements and prepare and evaluate systems documentation. Perform various systems testing techniques/strategies to include the phases of testing. Systems implementation and its key problems. Generate various reports. Be able to prepare and evaluate a final report. Brief the maintenance procedures and the role of configuration management in operations. To decide the future scope and further enhancement of the system. Plan for several appendices to be placed in support with the project report documentation.

TYPE OF PROJECT The students are expected to prepare a project preferably in some industry / Educational Institution / Software Company. Students are encouraged to work in the areas of IT covered in their 3rd & 4th Semester. The student can formulate a project problem and submit the project on the same. PROJECT REPORT FORMULATION The project should clearly state the project objectives and the environment of the proposed project to be undertaken. The project should contain complete details in the following form: 1. 2. 3. 4. 5. Title of the Project Introduction and Objectives of the Project Project Category (RDBMS/OOPS/Networking/Multimedia etc.) Analysis (DFDs, ER Diagrams/ Class Diagrams etc. as per the project requirements). A complete structure which includes: Number of modules and their description to provide an estimation of the students effort on the project. Data Structures as per the project requirements for all the modules. Reports generation. 6. Tools / Platform, Hardware and Software Requirement specifications 7. Security mechanisms 8. Future scope and further enhancement of the project. The project documentation may be about 70 to 100 pages The project documentation details should not be too generic in nature. Appropriate project report documentation should be done, like, how you have done the analysis, design, use of testing techniques / strategies, etc., in respect of your project. To be more specific, whatever the theory in respect of these topics is available in the reference books should be avoided as far as possible. The project documentation should be in respect of your project only. The project documentation should include the topics given below. Each and every component shown below carries certain weightage in the project report evaluation.

Table of Contents / Index with page numbering Introduction / Objectives System Analysis Identification of Need Preliminary Investigation Feasibility Study Project Planning Project scheduling

Software requirement specifications (SRS) Software Engineering Paradigm applied Data model, Control Flow diagrams, State Diagrams / Sequence diagrams ERDs / Class Diagrams/ CRC Models / Collaboration Diagrams / Use-case Diagrams/ Activity Diagrams depending upon your project requirements System Design Modularization details Data integrity and constraints Database design / Procedural Design / Object Oriented Design User Interface Design

Testing Testing techniques and Testing strategies used System Security measures (Implementation of security for the project developed) Database / data security Creation of User profiles and access right Cost Estimation of the Project Reports Future scope and further enhancement of the Project Bibliography Appendices (if any) Glossary.

END SEMESTER PROJECT SEMESTER: IV SUBJECT: HUMAN RESOURCES DEVELOPMENT FACULTY: RUCHIKA GUPTA TITLE Employee Training Programs-A key to successful organisation GUIDELINES FOR PROJECT FORMULATION Your project report should make clear what you have attempted and why you have attempted it; the methods that you have used to collect, collate and analyze the information obtained; and how you have evaluated it. Any recommendations made should be supported by the evidence presented and by logical argument using deductive and inductive reasoning OBJECTIVES The objective of the project is to help the student develop the ability to understand the importance of training programs for any organisation and the co-relation between employee training programs and success of an organisation. TYPE OF PROJECT The students are expected to prepare the project taking an organisation as case study and doing the in-depth analysis as to how training programs in that particular organisation help build competencies for its overall growth and success.

END SEMESTER PROJECT SEMESTER: IV SUBJECT: ORGANISATIONAL CHANGE AND DEVELOPMENT FACULTY: RUCHIKA GUPTA TITLE Role of Leadership in Change GUIDELINES FOR PROJECT FORMULATION Your project report should make clear what you have attempted and why you have attempted it; the methods that you have used to collect, collate and analyze the information obtained; and how you have evaluated it. Any recommendations made should be supported by the evidence presented and by logical argument using deductive and inductive reasoning. OBJECTIVES The objective of the project is to help the student develop the ability to understand the relation between two most important and constant aspects of any business-leadership and change. TYPE OF PROJECT The students are expected to prepare the project taking an organisation as case study and doing the in-depth analysis as to how leadership in that particular organisation help it sail through the biggest challenge for any organisation-change.

END SEMESTER PROJECT SEMESTER: IV SUBJECT: INDUSTRIAL RELATIONS AND LABOUR LAWS FACULTY: U.S.WAHIE TITLE Voluntary Arbitration as method of Industrial Dispute Resolution A Critical Analysis GUIDELINES FOR PROJECT FORMULATION The project report is an extremely important aspect of the project. It serves to show what you have achieved and should demonstrate that: You understand the wider context by relating your choice of project, and the approach you take, to existing products or research. You can apply the theoretical and practical techniques taught in the course to the problem you are addressing and that you understand their relevance to the specific area of concern. You are capable of objectively criticising your own work and making constructive suggestions for improvements or further work based on your experiences so far. As a management professional, you can explain your thinking and working processes clearly and concisely to third parties who may not be experts in the field in which you are working. In order to get the balance right you should consider that the aim of the project is to produce a good report. Don't make the mistake of leaving the write-up to the last minute. Ideally you should produce the bulk of the report as you go along and bring it together into a coherent document. Title page this should include the project title and the name of the author of the report. You can also list the name of your supervisor if you wish. Abstract The abstract is a very brief summary of the report's contents. It should be about half a page long. Somebody unfamiliar with your project should have a good idea of what it's about having read the abstract alone and will know whether it will be of interest to them. Acknowledgements It is usual to thank those individuals who have provided particularly useful assistance, technical or otherwise, during your project. Contents page This should list the main chapters and (sub) sections of your report. Choose selfexplanatory chapter and section titles and use double spacing for clarity Introduction This is one of the most important components of the report. It should begin with a clear statement of what the project is about so that the nature and scope of the project can be understood by a lay reader. It should summarise everything you set out to achieve, provide a clear summary of the project's background, relevance and main contributions. Background The background section of the report should set the project into context by relating it to existing published work which you read at the start of the project when your approach and methods were being considered. When referring to other pieces of work, cite the sources where they are referred to or used, rather than just listing them at the end. Body of report The central part of the report usually consists of three of four chapters detailing to work undertaken during the project. The structure of these chapters is highly project dependent. They can reflect the chronological development of the project, e.g. design, implementation, experimentation, optimization, evaluation etc. although this is not always the best approach.

Conclusions and Future Work The project's conclusions should list the things which have been learnt as a result of the work you have done. Bibliography/References * This consists of a list of all the books, articles, manuals etc.used in the project and referred to in the report. You should provide enough information to allow the reader to find the source. OBJECTIVES The individual project is by far the most important single piece of work in the degree programme. It provides the opportunity for you to demonstrate independence and originality, to plan and organise a large project over a long period, and to put into practice some of the techniques you have been taught throughout the course. Whatever is your level of academic achievement so far, you can show your individuality and inspiration in this project. It should be the most satisfying piece of work in your degree. TYPE OF PROJECT The Project Report should be tidy and well laid out