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  • Positioning, Pricing, Differentiation, Segmentation

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    Zoozoo Looloo
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    This document discusses four marketing strategy concepts: positioning, which involves creating an image for a product in customers' minds; pricing, which is setting a price for a product; differentiation, which means distinguishing a product from competitors; and segmentation, which is dividing the market into groups of customers with common needs.

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    This document discusses four marketing strategy concepts: positioning, which involves creating an image for a product in customers' minds; pricing, which is setting a price for a product; differentiation, which means distinguishing a product from competitors; and segmentation, which is dividing the market into groups of customers with common needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as TXT, PDF, TXT or read online from Scribd
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    15 views1 page

    Positioning, Pricing, Differentiation, Segmentation

    Uploaded by

    Zoozoo Looloo
    This document discusses four marketing strategy concepts: positioning, which involves creating an image for a product in customers' minds; pricing, which is setting a price for a product; differentiation, which means distinguishing a product from competitors; and segmentation, which is dividing the market into groups of customers with common needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as TXT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    positioning , pricing , differentiation,segmentation

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