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Trang blog c nhn ca BabyWolf: Thit k web, Online Marketing, cc gii php v web, cuc sng v nht k ca ti. SEO ngha cc th meta phn 1
Posted by BabyWolf on 29 April, 2011 Leave a comment (4) Go to comments Bi vit SEO ngha cc th meta phn 1 ny tng c gi trn website ca Cng ty thit k web Viet Solution v Din n Khoa hc K Thut. Ti copy v y lu tr. Meta tag l th dng cung cp cc thng tin v website mt cch tm gn i vi cc trnh duyt ln ngi dng hay bot t cc search engine. Hin nay, c khng t ngi ang hiu sai ngha ca n v ng dng i khi khng hp l trong nhiu website. Bi vit ny s gii thch v ngha ca hu ht cc th Meta tag nhm gip cc bn ng dng mt cch hp l hn v gi cc Meta tag bn nn dng hoc khng nn dng. Meta tag l g? y l th HTML c t gia th trong ca mt ti liu HTML. C 2 kiu s dng meta tag thng thy: 1. <META HTTP-EQUIV=name CONTENT=content> 2. <META NAME=name CONTENT=content> nhng thi k u khi Meta tags c pht trin nhm h tr cho vic pht trin chung ca website. Tuy nhin sau vic ng dng ca n b thay i ln, nhiu webmasters s dng n mt cch thi qu trong vic ng dng Meta tags cho keywords (t kha) i vi cc website c ni dung khng lnh mnh. Rt nhiu t kha khng lin quan c t vo website nhm gip cho website t kt qu tt trong kt qu tm kim ca cc SE. V d website c ni dung ngi ln nhng li t mt s t kha lin quan n cc vn nng hi khc hoc v cc ngi sao ni ting m ngi dng thng hay tm kim.

Hin nay cc c my tm kim gim bt nh hng ca Meta tags cho vic hin th kt qu. Google thng b qua s nh hng ca Meta tags v ch s dng Google Meta tags (s c gii thiu di y). Cc c my tm kim khc cng c cch c th ny bng cch ring ca n. Sau y l ni dung gii thch ngha ca cc th Meta tags. I. Cc th Meta Tags c khuyn khch s dng: 1. Meta Content Language 2. Meta Content Type 3. Meta Description 4. Meta Language 5. Meta Abstract 6. Meta Author 7. Meta Copyright 8. Meta Designer 9. Meta Google 10. Meta Keywords 11. Meta MSN (No ODP) 12. Meta Title 1. Meta Content Language (Dnh cho cc website khng phi ting Anh) Th ny c dng khai bo ngn ng ca website. Th ny cng c dng tng t nh Meta Name Language. Cc robot ca SE thng dng th ny phn loi ngn ng ca website. V d: <META HTTP-EQUIV=Content-Language CONTENT=vi> Bn nn s dng th ny nu website ca bn c ngn ng khng phi ting Anh. C nhn ti cha tng th, tuy nhin theo nh nhng g m ti tham kho th th ny rt c ch cho bot phn loi ni dung theo ngn ng. 2. Meta Content Type Th ny dng khai bo m cho website. Bn nn s dng th nay ngay c khi bn dng khai bo DTD cho ti liu HTML. Bi v nu bn khng s dng th c khi ngi dng website ca bn s khng c c ni dung website ca bn do trnh duyt khng t ng iu chnh m ph hp cho website ca bn. V d: Ni dung website ca bn c nhp liu thng qua m UTF-8 nhng c hin th ch ca ISO hay ASCII. Th ny cn c nhiu li ch khc, tuy nhin bn c th t tm hiu thm v vn ny thng qua cc trang web v SEO.

V d: <meta http-equiv=Content-Type content=text/html; charset=utf-8> 3. Meta Description Th ny dng m t ni dung ca mt trang web. Ni dung ca th ny nn c vit ngn gn v xc tch khong t 20 n 25 t hoc t hn. y l th c hu ht cc SE s dng hin th ni dung kt qu tm kim. V d: <META NAME=description CONTENT=Website Khoa hc k thut, gii tr v i sng dnh cho cng ng ngi Vit cng chia s kinh nghim v trao i hc hi.> Th ny c khuyn khch s dng v nn vit mt cch xc tch nht nhm thu ht ngi dng bm vo website ca bn t kt qu tm kim. Thng thng nu khng dng th ny th cc SE nh google cng s t ng to khi index ni dung website. Tuy nhin bn nn dng bi v i khi cc m t c index t ng s khng c nh ca bn. 4. Meta Language (Dnh cho cc website khng phi ting Anh) Th ny tng t nh Meta Content Language nhng cu trc khc nh sau: <META NAME=Language CONTENT=english> II. Cc th ph khc: Cc th sau y c gi l th ph v cng c khuyn khch dng nhng khng tht s quan trng, bn c th dng cng c hoc khng dng cng chng sao. 1. Meta Abstract Cung cp ni dung tm tt cho phn m t ca website. Th ny ch c dng m t ngn gn hn bot c th xc nh c chnh xc hn ni dung website ca bn. Ni dung ca th ny thng khong 10 t tr li. V d: <META NAME=Abstract CONTENT=Website khoa hc k thut, gii tr v i sng.> Th ny hin ti khng nm trong cc thut ton ca Google, Yahoo!, v MSN. 2. Meta Author

Th ny dng hin th tc gi ca mt ni dung trn website. Ni dung ca th ny thng l tn ca ngi to ra website. Bn nn dng th ny bng tn ca mnh thay v dng email trnh vic b spam mail. Nu bn mun ngi dng lin h vi mnh th nn dng mt form lin h s tt hn. V d: <META NAME=Author CONTENT=NGUYEN VU TUAN ANH, myemail@mydomain.com> Th ny khng c index bi Google, Yahoo!, hay MSN, do cng khng h tr cho bn trong vic tng th hng, nhng n c ng dng nh mt chun s dng ca Meta tag. 3. Meta Copyright y ch l th mang tnh thng hiu hay cc thng tin bn quyn c nhn hay s hu tr tu ca bn. V d: <meta name=copyright content=Copyright 2008> Bn khng nht thit phi s dng th ny bi v n ch mang tnh tng trng v khng c ngha l n bo v c bn quyn ca bn. Tr ln trn 4. Meta Designer Th ny dng cung cp thng tin v ngi thit k giao din cho website. V d: <META NAME=Designer CONTENT=BabyWolf> Cc SE cng khng s dng th ny, th ny ch ng dng cho Designer mun qung co v mnh. Tr ln trn 5. Meta Google Th ny ch c s dng cho vic bn mun loi b ni dung khi google. Cc thuc tnh ca th ny:

1. Googlebot: noarchive khng cho php google hin th ni dung cache ca site bn. 2. Googlebot: nosnippet Khng cho php google hin th ni dung trch dn hoc cache. 3. Googlebot: noindex Khng index nhng trang web no ca bn. 4. Googlebot: nofollow Loi b vic nh gi PageRank hoc link t trang ny. Bn khng nht thit phi s dng th ny ngoi tr bn mun iu khin google bot theo ca mnh cho cu trc website ca bn. y l th m google chc chn quan tm n. Hoc bn cng c th ng dng cc th ny trong trng hp thc tin sau: Bn thay i cu trc ni dung v ng dn website, bn s vn gi phin bn c nhng vi th ny google s t ng xa cc index tng ng vi link ny. Tuy nhin, tt nht bn nn dng Redirect Permanently 301 s gip cho bn chuyn PageRank t trang c qua trang mi. Tr ln trn 6. Meta Keywords Th t kha c dng nh dng ni dung trang web. T kha c s dng bi cc SE index site ca bn c thm thng tin t cc ni dung ca title, body, v cc thnh phn khc. T ny thng c dng cung cp cc t kha lin quan ng ngha hoc tng t vi cc t kha ca title. V d: Title ca trang web cho bi vit ny l SEO ngha cc th meta | Din n khoa hc k thut. Bn c th ng dng keywords nh sau: <META NAME=keywords CONTENT=khi nim, qung b web, tag, forum, technical, science, tho lun, trao i> Bn nn s dng keywords mt cch thn trong v bo m s tng thch vi ni dung. Website ca bn c th b pht hoc a vo blacklist nu bn qu lm dng n. Vic s dng keywords cng c th l mt con dao hai li i vi bn. Bn c th mt vi gi nghin cu cch vit keywords tt nht v i th ca bn ch mt vi pht tha hng t bn. 7. Meta MSN (No ODP) Th ny c ng dng cho vic m t website ca bn kt qu tm kim ca MSN. Do MSN thng hay s dng m t ca DMOZ nn dng th ny s gip cho MSN chuyn qua dng m t ca bn. V d: <META Name=msnbot CONTENT=NOODP>

8. Meta Title Ni dung th ny c s dng tng t nh th title . V d: <META NAME=Title CONTENT=Page Title Here> Th ny c s dng bi Yahoo! v MSN.

ShareThis SEOMeta Tags, th Meta Chuyn server mi v i tn min cho www.khkt.net SEO ngha th meta Phn 2: Cc th khng khuyn khch s dng Leave a comment ?

4 Comments.
1. daigoumee 4 May, 2011 at 5:19 pm Ive recently started a blog, the information you provide on this site has helped me tremendously. Thank you for all of your time & work. Reply

2.

Xml blogger 6 July, 2011 at 3:57 pm Thanks you This is helpful Reply

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