Company history Gordon Brown and Maurice Millward founded Millward Brown in 1973 in England having both worked

as researchers at General Foods. The aim of the business was to provide clients with information that allowed them to make correct marketing and management decisions. Millward Brown became a global company in 1987 with moves into Europe led by Tony Copeland. Link Gordon Brown and Nigel Hollis developed the Link pre-test in 1988. Link uses a comprehensive set of evaluative and diagnostic questions to predict the impact of an ad, in terms of both the attention it will generate and the sales that will result. It identifies areas that could be further developed or fine-tuned. With over 70,000 ads tested, the Millward Brown Link database provides a wealth of data for category and country comparisons. In 2008, Millward Brown conducted its 50,000th Link ad pre-test. Link360 launched in 2007 which enabled multimedia campaigns to be pre-tested Neuroscience Millward Brown has been at the forefront of thinking about the emerging area of neuroscience and its application to advertising research, and launched the Neuroscience Practice in 2010. Headed up by Graham Page, the team has four regional leads in AMAP, Latin America, Europe and North America