Professional Documents
Culture Documents
Ad Step
Ad Step
2.
3.
4.
5.
1.
2.
3.
4.
5.
6.
7.
(BIG IDEA)
(UNIVERSAL)
1.
2.
3.
4.
5.
6.
STOPPING POWEER
( IMPACT
SURPRISING)
ORIGINAL
SIMPLE
SINGLEMINDED
CUNSUMER)
CRADITILITY
(PRODUCT
RELEVANT
1.
2.
3.
4.
5.
ATTRIBUTE
()
BENEFIT
FUNCTIONAL
EMOTIONAL BENEFIT
CONSUMER
VALUE
& SUPPORTS
PROMISE
6.
IMAGE
1.
PRODUCT CHARACTERISTICS
Ingredients
texture
()
Performance in use
packaging
(
)
availability
refillable
(or rarity)
country or Origin
2.
USER CHARACTERISTICS
celebrities use it
experts use it
()
the
( )
PRODUCT
-
to share
to give
4.
IS MADE
5.
6.
e.g.the nip is
PRICE CHARACTERSTICS
lasts longer
money offer
- its cheaper
7.
- its expensive
( )
IMAGECHARACTERISTICS
- high quality
- Good value
-
friendly
- Exotic
- Contemporary
8.
SATISFYING
PSYCHOLOGICAL/PHYCOLOGICAL NEEDS
- Selfconfidence
Being a
Being a
PRODUCT HERITAGE
- established in..
- Old - quality
- founders of the
firm
10.
()
11.
DISADVANTAGES OF NON-USE
DIREC
product
comparison
12.
NEWS WORTHINESS
-
-
new, improved
anniversaries
(TONE)
()
1.
(PRESENTATION)
(Product alone)
2.
3.
(Symbol)
(Demonstration)
4.
5.
6.
7.
8.
9.
(Fantasy)
(Documentary)
(Analogy)
(Vignette)
(Slice of life)
10.
(Torture
Test)
10.(Presenter / Spokesman)
11. (Testimonial)
(ADVERTISING BRIEF)
20
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
1.
2.
3.
1.
2.
3.
4.
5.
6.
1.
2.
1.
10
2.
15
1 3
Plug-in
Search
Engine
(Simplicity)
Nokia
Adobe,Apple,IBM
(Consistency)
(Identity)
(Useful
Content)
(User-Friendly Navigation)
show picture)
(Visual Appeal)
(Compatibility)
(Desing Stability)
(Functional Stability)
10
HTML
HTML
- CoffeeCup
- Dreamweaver
- FrontPage
- GoLive
- HomeSite
- HotDog Pro
- Hotmetal Pro
- NetObjects Fusion
10
HTML
1.
2.
3.
4.
(URL)
5.
6.
7.
8.
9.
10.
Bookmark
Browser
Internet
Explorer,
HTML
Netscape Navigator
Microsoft
Opera
Cache
Counter,
Chat Room
Web Board,
From Submission
Cookie
Download
FTP
Home Page
Navigation System
Plug-in
Multimedia,
Macromedia
audio,
Video
Flash Player
Search Engine
(Web)
Server
Flash
(URL)
Internet address
Web Page
HTML
Web address
Web Site
(Under construction
coming soon)
(scripts)
HTML
Information Architecture
Information Architecture
(Final Architecture)
Phade 1:
(Research)
1.
20%
architects)
(Content editors)
(Web developers)
(Graphic designers)
(Iformation
(Programmers)
2.
(User Experience)
(Scenario)
3.
Portal Site
Phase 2:
4.
( Repurposed Content)
Brochureware
5.
Content requirements)
(Function requirements)
(Content Inventory)
Phase
3 : (Site Structure)
6.
(Draft architecture)
7.
(Architectural Blueprint)
site map
8.
Flowchat
storyboard
(Site Flow)
Storyboad
(Navigation System)
9.
Phase
4:
(Interface
(Visual Design)
Design)
(Page Layout)
(Design Sketch)
HTML
layer
Photoshop
HTML
GIF
JPEG
10.
(Web-based
Prototype)
(Final Architecture
Blueprint)
(Production
(Style
Specification)
KB
50
Guide)
Style guide
Phase
11.
5:
(Production
& Operation)
( Production)
Web editor
Content
( Web Template)
HTML
1
(page layout)
developer
(Final Interface)
Dreamweaver
From
Templates
(typography)
File
New
ASP
ColdFusion,
JavaScript
Flash
Java,
Gateway Interface),
(Active
CGI
(Common
Server Page),
Guestbook,
counter,
webboard,
formmail
countdown
12.
(Launch)
(Usability)
Accuracy)
(Consistency and
Degradability)
(Promotion)
(Compatibility and
search engine
banner ads
online
offline
(URL)
13.
10.
style guide
server log
(broken
dead link)
Designing
for
User
(Relative size)
2D
3D
Cascading
Style
Sheet
,
(CSS)
(Typography)
(Page layout),
(illustration)
H1
H2
(A4)
1.
A4
800x 600
655
2.
1.
2.
3.
4.
Limited
FCB Worldwide
(Thailand)
273 MB
Graphic
TVC
Dreamweaver,
Macromedia
Adobe
Design
Flash,
1.
Macromedia
Photoshop Album,
Photoshop
2.
()
3.
Adobe
1.
2.
3.
1.
2.
3.
1.
2.
3.
(Link)
(Link)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
(Link)
11.
(Link)
FCB Thailand
1
1.
2.
()
Home
Profile
()
Portfolio
( )
Clients
( )
Contact
3.
Home
Profile
1. print ad
2. tvc
3. grapig / event
Clients
(Thailand)
3. Berli jucker
6. Cheer (Thailand)
Tararom Enterprises
12.
11.
Contact
site map
1.
1.1
1.2
2.
1.
- Macromedia Dreamweaver
- Macromedia Flash
- Adobe Photoshop
- Adobe Premiere
2.
3.
1.
1)
JPEG
2)
Profile
3)
Portfolio
4)
2.
GIF
Clients
1) MOV File
A-Ngoon
3) MOV File
Glade Diamond
2) MOV File
Brand
Quick
Time
4) MOV File
Glade Sport
5) MOV File
Monglera
6) MOV File
PCT
1.
Home
-Profile-
-Portfolio-
Portfolio print ad
Porfolio print ad
Portfolio tvc
Portfolio tvc
Clients
Clients
2.
(Link)
Contact
2.
3.
(Link)
Plug-in