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INTRODUCTION :
Founded in 1976, by Sunil Bharti Mittal, Bharti has grown from being a manufacturer of bicycle parts to one of the largest and most respected business groups in India. Airtel comes to you from Bharti Airtel Limited, Indias largest integrated and the first Private telecom services provider with a footprint in all the 23 telecom circles. Bharti has created world-class businesses in telecom, financial services, retail, and foods.

The business at Bharti Airtel has always been structured into Three individual strategic business units Mobile services Telemedia services Enterprise services

VISION: By 2015 airtel will be the most loved brand enriching the lives of millions. MISSION: Company will meet the mobile communication needs of his customers through error free service delivery. Innovative products and services

MARKET SHARE (GSM MOB SERVICES)

Bharti Airtel 32.29% Vodafone Essar 24.18% BSNL 15.57% Aircel 14.90% IDEL 7.09% Reliance Telecom 3.94% MTN 1.33%

PRODUCT:
Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS) The different value added services provided by Airtel areInstant Balance Hello tunes& ring tones GPRS 24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live Portal SMS based Information Service

PRICE:
Customer based pricing strategies. Flexible pricing mechanism Controlled by TRAI.

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