Environmental Scanning

Environmental scanning consists of identifying & analyzing environmental influences individually and collectively to determine their potential effects on an organisation.

Environmental Scanning is the monitoring, evaluating and dissemination of information from the external and internal environment to key people within the corporation.

Environmental Scanning

Internal Environment

External Environment

Features Of Environmental Scanning

 Holistic

approach approach process

 Exploratory

 Continuous

Factors Affecting Environmental Scanning

      

Strategic related factor Age of the organization Size & power of the organization Type of business Geographic dimension of the organization Managerial caliber Volatility of environment

Procedure Of Environmental Scanning

Assess the Nature of the Environment

Audit Environmental Influences

Identify key Competitive forces through Structural analysis

Identify Strategic Position

Identify Key Opportunities and Threats