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  • Crisp

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    Vaibhav Bhagat
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    CRISP Analysis of 3 Brands in Soap Category considers reliability, acceptability and serviceability. LUX High low High low Dove Low High low High Pears Medium Medium medium medium.

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    CRISP Analysis of 3 Brands in Soap Category considers reliability, acceptability and serviceability. LUX High low High low Dove Low High low High Pears Medium Medium medium medium.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views1 page

    Crisp

    Uploaded by

    Vaibhav Bhagat
    CRISP Analysis of 3 Brands in Soap Category considers reliability, acceptability and serviceability. LUX High low High low Dove Low High low High Pears Medium Medium medium medium.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    CRISP Analysis of 3 Brands in Soap Category

    Consideration
    Reliability Availability Acceptability

    Lux Low High High

    Dove High low low

    Pears Medium Medium medium

    Relationship
    stability Credibility Relationship Serviceability

    LUX High Low High Low

    Dove Low High low High

    Pears Medium Medium Medium medium

    Identity
    Desirability Visibility Respectability

    Lux Low High Low

    Dove High low High

    Pears Medium Medium Medium

    Search
    Adaptability Profitability Accountability Unpredictability

    Lux High low Low Low

    Dove Low High High High

    Pears Medium Medium Medium Medium

    Perceived Value
    Affordability Durability Capability Usability

    Lux High High Low High

    Dove Low Low High Low

    pears Medium Medium Medium Medium

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