CASE STUDY ON CITY BUS SERVICES

GROUP NO.-4 SOUMYO NATH BANERJEE(PG-10-83) SOURIN MUKHERJEE(PG-10-84) SUMANA DUTTA(PG-10-88) SUSHOVAN BANERJEE(PG-10-92)

Q1.What should the general manager do and why? Maintain the current capacity of bus service highly Increase bus service in peak hours rather than normal time Modify the buses with the help of municipality Connect with other transport services Increase the route of bus services

Q2.How can the transport company cope with the demand?

Replace the older buses. Other vehicles facility(taxi services ,auto services ) Reserved buses for school children , college student, office workers. Start new tariff plan schemes for senior citizens, students and daily passengers.
Chase demand (adjust capacity to match demand) schedule downtime in low demand periods use part-time employees

Q3.What can be identified as avenues to increase the revenue and profitability without general price hikes?

Good bus service by enlarging the routes and longer operating hours. Improved co-ordination among different modes trains, ferries, airports Comfort improvements-reduced crowding , better seats and cleaner vehicles Avoiding traffic congestions-thus reducing the oil cost.

Q4.Can temporary capacity be created during peak hours without additional investments?
Yes, If the company provides all the buses they have to render service only at the peak hours They have to run the buses at different routesHigh demand areaa)office lane-different busses b)school & colleges c)factories Low demand areamarket place, others Chase demand (adjust capacity to match demand) strategy should be followed -- schedule downtime in low demand periods use part-time employees

0-10 km - 8 10-15km -10 15-20 km -14 20-30km -16 Discounts for students-30% on base fare Discounts for senior citizens, physically challenged-20% on base fare Regular traveler gets 30 % discount on base fare.