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  • Group Project Brand Analysis Marking Criteria 2010

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    Zac Zhu
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    / 20 Final item score X5 Total score Marking Scale (1 = very poor; 5 = adequate; and 10 = outstanding) Total score (divided by 10) / 20 Marks will only be allocated to group members whose names listed on the list above.

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    / 20 Final item score X5 Total score Marking Scale (1 = very poor; 5 = adequate; and 10 = outstanding) Total score (divided by 10) / 20 Marks will only be allocated to group members whose names listed on the list above.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    4 views1 page

    Group Project Brand Analysis Marking Criteria 2010

    Uploaded by

    Zac Zhu
    / 20 Final item score X5 Total score Marking Scale (1 = very poor; 5 = adequate; and 10 = outstanding) Total score (divided by 10) / 20 Marks will only be allocated to group members whose names listed on the list above.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 1

    GROUP PROJECT MARKING CRITERIA

    NAME OF THE SERIES:

    TUTORIAL GROUP MEMBERS (names and student numbers):

    Mark:
    Criteria 1. 2. 3. 4. 5. 6. Description of the concept (creativity) Detailed plan for 10 weeks (logical) Customer Based Brand Equity Analysis (application of theory) Brand design (creativity) Brand portfolio analysis (application of theory, logical and creativity) Brand communication (creativity) 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 4 Scale 5 5 5 5 5 5 6 6 6 6 6 6 7 7 7 7 7 7 8 8 8 8 8 8 9 9 9 9 9 9 10 10 10 10 10 10 Score Multiplie r X X X X X 2 4 4 3 2

    /20
    Final item score

    X5 Total score

    Marking Scale (1 = very poor; 5 = adequate; and 10 = outstanding) Total score (divided by 10) /20

    Marks will only be allocated to group members whose names listed on the list above.
    Comments:

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