ubllc relaLlons medla

@oplcs
W Medla relaLlon
W Medla lnLerface reporL
W medla expecLaLlons
W Chooslng Lhe medla
W @pes of adverLlslng
W ulfferenL publlc relaLlon medlas
Medla relaLlons
W @hese das Lhe companles are managlng Lhe
flow of lnformaLlon and aL Llmes even
lnfluence Lhe medla corporaLe have come Lo
reallze LhaL lf channels of lnformaLlon ls noL
open man new sLorles would break rumors
would go around
W Medla consLlLuLe one of Lhe mosL lmporLanL
publlc for corporaLe communlcaLors
ManagemenL medla lnLerface reporL
W MedlacorporaLe execuLlve relaLlonshlp need noL
be one percelved hosplLallL and susplclon
W A [ournallsL represenL Lhe publlc lnLeresL and a 8
person represenL Lhe corporaLe lnLeresL
W CreaLlng awareness ln flnanclal clrcles abouL
compan#s progress and performance
W good medla coverage companles Lend Lo Lake
greaLer care Lo see LhaL whaLever Lhe do Lhe do
well
Medla expecLaLlons
W Medla needs access Lo declslon makers
W @he expecL Lhe declslon makers Lo be honesL
open mlnded ln deallng wlLh medla
W CorporaLe musL never Lr Lo bu [ournallsL
W @he expecL undersLandlng and appreclaLlon
on Lhe parL of corporaLe bosses
W 8elaLlonshlp wlLh medla has Lo be kepL aL
good as well as bad Llmes
Chooslng Lhe medla
W WhaL audlence ls he Lrlng Lo reach?
W WhaL does he nee Lo reach Lhe audlence?
W WhaL ls Lhe budgeL?
W Whlch medlum reaches Lhe broadesL
segmenL?
W Whlch one has Lhe hlgher credlblllL?
W Should slngle medla be used?
@pes of adverLlslng medla
W newspaper adverLlslng
a) lL offers a wlde varleL for placemenL of
adverLlslng of dlfferenL secLlons such as
sporLsnewsclnemaeLcare lncorporaLed ln
Lhe news
b) @here ls flexlblllL for adverLlslng Lo be glven
ln Lhe news paper
c) eople read newspaper everda hence
popular wlLh Lhe readers
Magazlnes
a)Magazlnes are perlodlcal publlcaLlons Lhe
lnclude general lnLresLLrade publlcaLlons
b)opular magazlnes llke lndla Loda
8uslness worlds lok prabha eLc
c)Magazlne adverLlslng has reasonabl long llfe
d)@he clrculaLlon of magazlne ls llmlLed
8adlo
W Cne of Lhe mosL exLenslvel used medlum of
adverLlslng all over world ls radlo adverLlslng
W @he governmenL geLs a subsLanLlal revenue
from radlo adverLlslng
W lL appeals Lo all llsLeners lncludlng llllLeraLe
people
W 8adlo adverLlslng ls noL sulLable for flnanclal
lndusLrlal and corporaLe adverLlslng
llms/ clnema Lelevlslon
W fllms acLs as a good supplemenL Lo oLher
adverLlslng
W llm adverLlslng has llmlLed coverage
W @v ls a flexlble medlum
W @v has a wlde coverage
W @v adverLlslng ls ver cosLl
W lL lacks reference value
CuLdoor adverLlslng
W osLers blll boards
W LlecLrlc slgns
W 8alloon adverLlslng
W Sandwlch board
W @ranslL adverLlslng
W @rade shows and falrs
ulfferenL publlc relaLlon medla
W Pouse [ournal
W ubllc address ssLem
W hoLographs
W urawlngs
W alrsfesLlvalsexlblLs
W llp over charL
W Pandbook
@hank u!