nINDUS1AN LLVLk

As a parL of Lhe lnLerneL lnlLlaLlve PlndusLan Lever has puL ln place a neLwork connecLlng all lLs
suppllers and has launched a plloL pro[ecL Lo wlre up lLs 7300 dlsLrlbuLors ln Lhe second phase
lL wlll aLLempL Lhe mammoLh Lask of connecLlng lLs Lop reLallers llnally lL also wanLs Lo use Lhe
lnLerneL for LransacLlons Lever sees Lhe eLalllng opporLunlLy noL only for lLs own producL
caLegorles buL also for a larger unlverse of producLs WlLh lLs formldable dlsLrlbuLlon sysLem
whlch covers nearly 2 mllllon reLall ouLleLs Lever already has ln place Lhe back end
lnfrasLrucLure LhaL oLher eLallers could klll for and unlquely poslLloned Lo creaLe lndla's mosL
wldespread robusL and efflclenL cllcksandbrlcks company Lever's egameplan ls Lo bulld a
number of markeLledalng 828 and 82C buslnesses ln hlgh poLenLlal areas And ln dolng Lhls lL
wlll leverage lLs sLrong consumer and suppller relaLlonshlps and lLs cache of human LalenL