TRNG I HC NHA TRANG KHOA KINH T ---------o0o---------

CNG N TP MN HC

QUN TR CHIN LC
(Dng chi sinh vin chnh quy chuyn ngnh Qun tr Kinh doanh)

Bin son: TS. L Kim Long Th.S L Ch Cng

Nm 2010

PHN 1. CNG CHI TIT MN HC

CHNG 1. TNG QUAN V QUN TR CHIN LC
I. NHNG VN CHUNG V CHIN LC KINH DOANH 1. Ngun gc 2. S pht trin ca t tng chin lc II. QUN TR CHIN LC 1. nh ngha v qun tr chin lc 2. M hnh qun tr chin lc 2.1 M hnh 5 giai on (m hnh qun tr chin lc c bn) 2.2 M hnh qun tr chin lc ton din 3. Cc cp qun tr chin lc 3.1 Chin lc cp cng ty 3.2 Chin lc cp c s kinh doanh 3.3 Chin lc cp b phn chc nng 4. Li ch v hn ch ca qun tr chin lc 4.1 Li ch 4.2 Hn ch 5. Ni dung ca qun tr chin lc 5.1 Giai on hoch nh chin lc 5.2 Giai on thc thi chin lc 5.3 Giai on nh gi chin lc

CHNG 2. PHN TCH MI TRNG KINH DOANH

I. PHN TCH MI TRNG V M (MI TRNG TNG QUT) 1. Mi trng kinh t 2. Mi trng chnh tr - php lut 3. Mi trng k thut - cng ngh 4. Mi trng vn ho - x hi 5. Mi trng t nhin II. PHN TCH MI TRNG VI M (MI TRNG CNH TRANH) 1. Phn tch sc p ca khch hng 2. Phn tch quyn lc ca nh cung cp 3. Phn tch i th cnh tranh hin ti 4. Phn tch nguy c xut hin i th cnh tranh mi 5. Phn tch xu hng xut hin sn phm thay th III. XY DNG MA TRN NH GI CC YU T MI TRNG BN NGOI (EFE Matrix - External Factor Evaluation Matrix)

CHNG 3. PHN TCH MI TRNG NI B DOANH NGHIP

I. PHN TCH HOT NG CA CC B PHN CHC NNG TRONG NI B DOANH NGHIP 1. Hot ng Marketing 2. Hot ng sn xut 3. Hot ng nghin cu v pht trin 4. Hot ng ti chnh, k ton 5. Hot ng nhn s 6. Hot ng qun tr II. PHN TCH CHUI GI TR (VALUE CHAIN) III. XY DNG MA TRN NH GI CC YU T NI B DOANH NGHIP (IFE Matrix - Internal Factor Evaluation Matrix)

CHNG 4. XC NH S MNG V MC TIU CHIN LC CA DOANH NGHIP

I. XC NH S MNG CA DOANH NGHIP 1. Khi nim 2. Vai tr ca s mng II. MC TIU CHIN LC CA DOANH NGHIP 1. Khi nim v phn loi mc tiu chin lc ca doanh nghip 1.1. Khi nim 1.2. Phn loi mc tiu chin lc 2. Vai tr ca mc tiu chin lc 3. Yu cu ca mc tiu chin lc (cc tiu thc nh gi tnh ng n ca mc tiu: (SMART)

CHNG 5. PHN TCH V LA CHN CHIN LC

I. CHIN LC CP CNG TY 1. Xu hng pht trin ca chin lc cp cng ty 2. Cc chin lc tng trng tp trung 2.1 Chin lc thm nhp th trng 2.2 Chin lc pht trin th trng 2.3 Chin lc pht trin sn phm mi 3. Cc chin lc a dng ho 3.1 Cc chin lc a dng ho kiu hi nhp dc 3.1.1 Chin lc hi nhp dc ngc chiu (pha trc) 3.1.2 Chin lc hi nhp dc thun chiu (pha sau) 3.2 Cc chin lc a dng ho hng ngang

3.2.1 Chin lc a dng ho ng tm 3.2.2 Chin lc a dng ho t hp 4. Cc chin lc tng trng bng con ng hng ngoi 4.1 Chin lc tng trng qua sp nhp (hp nht) 4.2 Chin lc tng trng qua thn tnh (mua li) 4.3 Chin lc tng trng thng qua lin doanh 5. Chin lc phc v mc tiu n nh 6. Cc chin lc phc v mc tiu suy gim 6.1 Chin lc thu hp bt hot ng 6.2 Chin lc ct b bt hot ng 6.3 Chin lc thanh l II. CC CNG C XUT V LA CHN CHIN LC 1. Cc cng c xut chin lc 1.1 Ma trn SWOT ( im mnh, im yu, c hi v nguy c) 1.2 Ma trn BCG (Boston Consulting Group) 1.3 Ma trn Mc.Kinsey (GE) 2. La chn chin lc 2.1 Cc cn c la chn chin lc 2.2 Yu cu khi la chn chin lc

CHNG 6. T CHC THC HIN CHIN LC

I. THC CHT V NGHA CA VIC T CHC THC HIN CHIN LC 1. Thc cht ca cng tc t chc thc hin chin lc 2. ngha ca t chc thc hin chin lc II. NI DUNG CA T CHC THC HIN CHIN LC 1. Xy dng c cu t chc gn vi vic thc hin chin lc 2. Thit lp mc tiu hng nm 3. Xy dng cc chnh sch 4. Phn b ngun lc

CHNG 7. NH GI V IU CHNH CHIN LC

I. THC CHT CA GIAI ON KIM TRA V NH GI CHIN LC 1. Thc cht 2. Cc yu cu ca giai on kim tra v nh gi chin lc 3. Cc tiu chun kim tra v nh gi 3.1 Cc tiu chun nh tnh

3.2 Cc tiu chun nh lng 3.3 Cc tiu chun khc II. NI DUNG C BN CA NH GI V IU CHNH CHIN LC 1. Qu trnh nh gi chin lc 2. iu chnh chin lc 2.1 Xc nh s cn thit phi iu chnh chin lc 2.2 Xc nh cc cn tr ti s iu chnh chin lc 2.3 Thc hin iu chnh chin lc 2.4 nh gi li s iu chnh chin lc

PHN 2. DANH MC TI LIU THAM KHO

1. Fred R. David: Khi lun v Qun tr chin lc. NXB Thng k. 2003. 2. Garry D. Smith, Danny R. Arnold, Boby R. Bizzell, Bi Vn ng (Dch): Chin lc v
sch lc kinh doanh. NXB Thng k. 2003.

3. TS. Phm Thu Hng: Qun tr chin lc trong nn kinh t ton cu. NXB Khoa hc k
thut. 2002.

4. Michael E. Porter: Chin lc cnh tranh. NXB Khoa hc k thut. H Ni 1996. 5. Nguyn Hu Lam (Ch bin): Qun tr chin lc v pht trin v th cnh tranh. NXB
Gio dc. 1998.

6. Philippe Lasserre v Joseph Putti: Chin lc qun l v kinh doanh. NXB Chnh tr quc
gia. H Ni 1996.

7.

L Bc Sn (Ch bin): Phn tch chin lc kinh doanh. NXB Chnh tr quc gia. 2001.

8. PGS. TS L Vn Tm (Ch bin): Gio trnh qun tr chin lc. NXB Thng k. 2000. 9. Phan Th Ngc Thun: Chin lc kinh doanh v k hoch ho ni b doanh nghip. NXB
Khoa hc k thut. 2003. 10. L Ch Cng: Bi ging Qun tr Chin lc.

B MN QUN TR KINH DOANH