Initially rel created a deliberate unclassy look becoz it was a late entrant it targeted d common man It was laggard

wen it came to brand approachability and youthfulness- ac Nielsen, brand recall=0, growth is better Think bigger, think better amitabh. Sponsored 20-20, kids were used in ads as metaphors to shorter version; chote match, bade sapne Brought cricket dhanadhan pack Introduced unlimited packs, mass connect, Indians r inquisitive and garrulous by nature, sawaal nd advice was launched. Bol india bol Rang barse.different positioning.. lure youth color nd tattoos.. color phone as well as diversity. Large coverage total network air, food water, network. Auspicious occasions nd emotional moments. Free on net 35 products, one brand so diluted brand name.