QUSTIONNAIRE 1. What is your age? a. Below 15 b. 15-30 c. 31-45 d. 46-60 e. Above 60 2. What is your profession? a. Student b.

Salaried employee c. Housewife d. Senior citizen

3.

Which of the followings do you like to have in your breakfast? a. Bread and butter/jam b. sandwiches c. Cornflakes
d.

Eggs and omelets

e. Fruits
f.

Parathas, dosa, idlis

g. Juice, milk or tea

4.

Do you want your breakfast to be heavy? a. Yes b. No

5. What you want your breakfast to be?

a. Healthy
b.

Tasty (flavors)

c. Nutritious
d.

Quality(crispy, color and shape)

e. Convenience to have f. Satisfy your hunger 6. Rate cornflakes in the scale of 1 to 5 a. Healthy
b.

Tasty (flavors)

c. Nutritious
d.

Quality(crispy, color and shape)

e. Convenience to have f. Satisfy your hunger 7. How many times in a week do you want to have cornflakes? a. Once b. Twice c. Thrice d. 4 times e. 5 times f. Everyday 8. Have you heard of Kelloggs cornflakes? i. If yes, where have you heard or seen? a. TV b. Magazine

c. Radio d. From people ii. If no, would you like to try it? a. Yes b. No
9.

What about Kelloggs cornflakes? Rate it in the scale of 1 to 5 a. Healthy b. Tasty c. Nutritious
d.

Quality(crispy, color and shape)

e. Convenience to have 10.Who buys cornflakes at your home? a. Yourself b. Parents c. Spouse 11.Who advices to buy cornflakes? a. Yourself b. Parents c. Spouse d. children 12.Are Kelloggs corn flakes costly? Rate it in the scale of 1 to 5 13.Will you buy Kelloggs cornflakes if it price increases buy Rs. 5? 14. What other brands do you know about cornflakes? 15.