TABLE OF CONTENTS

Certificate Preface Acknowledgement Chapter No. 1 Introduction 1.1 Introduction to Hero Cycles 1.2 Introduction to Consumer Behavior 2 3 4 5 6 7 References Annexure A. Questionnaire Review of Literature Need, Scope &Objectives of the Study Research Methodology Data Analysis and Interpretation Findings of the Study Conclusion and Recommendations 22-25 26-27 28-31 32-48 49-50 51-53 Chapter Title i ii iii Page No. 1-21

LIST OF TABLES
Table No. 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 Table Title Grade of steel require to manufacture the product Form do you buy steel Whether Hero CRD is capable of meeting your product Rate Hero CRD Division in delivery conformance Do you get proper feedback/communications Rate Hero CRD in following parameters Documentations Quality Reliability Relationship Building Page No. 35 39 40 41 43 44 46 47 48 49

LIST OF FIGURES
Figure No. Figure Title Grade of steel require to manufacture the 5,1 5.2 5.3 5.4 5.5 product Monthly requirement of CR steel Quality of steel currently procuring from Hero CR Division Form do you buy steel Whether Hero CRD is capable of meeting your product Rate Hero CRD Division in delivery 5.6 conformance Do you get proper feedback/communications Rate Hero CRD in following parameters Documentations Quality 41 40 38 39 35 37 Page No.

5.7 5.8 5.9 5.10

43 44 46 47 48

5.11

Reliability

5.12

Relationship Building

49