Professional Documents
Culture Documents
Welcome To The Dady Retail Brand
Welcome To The Dady Retail Brand
KISHORE BIYANI
(MD of Future Group)
ASIN
MS DHONI
Jo bazaar
Big bazaar
Brief
History
The hypermarket chain was introduced in India in 2001 by Pantaloon Retail (India) Limited The first store in Kolkata Pantaloon retail India Ltd was incorporated as Manz Wear private Ltd in the year 1987. It became a public limited company in 1991 and was renamed Pantaloon Fashion Limited and then Pantaloon retail Ltd in 1999
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management was aware that in retail size mattered . The targeted large Indian middle class market waiting to tapped. Big Bazaar the discount store was launched in the year 2001, to meet the aspirations of the middle class. In the span of two years, it has added a Food Bazaar and Gold Bazaar to its range of offering
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company introduced the concept of The Pantaloon Shoppe, an exclusive mens wear retail store which expanded across India from 1994-1998. In the year 1997, Pantaloon moved a large format lifestyle retailing with the launch of Pantaloons, Indias family store
The Strategy
Saving is the key to the Indian middle class consumer. The concept of Bazaar, As the store offers large mix of products at a discounted price, the name Big Bazaar was finalized The idea was to recreate a complete bazaar, with a large product offering and offer a good depth and width in terms of range
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CONTD
Price was the basic value proposition at Big Bazaar. The Big Bazaar outlets sold a variety of products at prices, which were 5 to 60% lower than the market price. The catch line Isse sasta aur acha kahin nahin emphasized this
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CONTD.
Buying process for most of the categories at Big Bazaar was largely price driven
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Food bazaar
It stocked on an average, 10000SKUs and occupied 5,00square feet of retail space. It was modeled on the Indian mandi system where customer can feel, touch, choose products The products sold were categorized as 1. Processed food& Non food(hungry kya) 2. Dry staples( golden harvest) 3. Wet staples(chill station)
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CONTD
Hungry Kya contributes 60% of Food Bazaar sales. This category includes a mix of products from a large number of FMCG companies and wide range of imported products Golden harvest includes dry groceries like rice, wheat, daal, spices. This contributes 30% of their sales Chill station includes fruits and vegetables and contributes 10% of the sales
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It tells the customer what the store is all about It creates an image in the minds of customers It is the starting point of all marketing effort For a customer store needs to be easy to navigate, it must appeal to his sensory perceptions and must create a sense of belonging, sense of relationship . The environment created in the retail store is a combination of exterior look, store interiors, the atmosphere in the store and the events promotions and themes which form a part of retail store
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Exterior design
It is a function of location of the store site and other facilities like parking and ease of access Store front is another important factor, it should be inviting and it should have good lighting and other facilities in total it should entice potential customers into the store. Big Bazaar Thrissur is ideally located at the heart of Thrissur town half a km distant from Thrissur round
PIC
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CONTD
It is easily accessible either from Shornur road or from Vadakkanchery road It has got a spacious parking lot also It has got massive appeal, exterior look justifies its name THE BIG BAZAAR
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It is a function of aesthetics within the store, the merchandise sold within, the space used, and the overall layout of the store Space planning the amount of space allocated within the store 1.Location of various departments 2. Creation of planogram 3. Relationship of space to profitability
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What are the promotional strategies of BIG BAZAAR? The main idea behind every effort is to make a bulk purchase Saal ke sabse saste 3 din Hafte ka sabse sasta din Wednesday bazaar Exchange Offers. Advertisement (print ad, TV ad, radio) Brand endorsement by M.S Dhoni and Asin Point of purchase promotion Faida zones
PROMOTION
08/09/11
Big Bazaar
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How they motivate their employees to do work more efficiently? Centralized training programs
PRICE COMPARISSION
SWOT ANALYSIS
PROVIDING THE LOWER PRICE TO THE CUSTOMER
What they do whenever the customer get angry or they dont satisfied their services?
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try to satisfy their customers. They interact with their customers. They dont argue with their customers.
What is the procedure to get the franchise of BIG BAZAAR? NO FRANCHISE OWN COMPANY BRAND OF FUTURE GROUP