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    INSURANCE POLICY : the TOTAL PRODUCT CONCEPT LEVELS Working of the insurance industry insurance industry: the philosophical goal. ICICI prudencial life insurance ltd. Bajaj Allinaz general insurance company.

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    INSURANCE POLICY : the TOTAL PRODUCT CONCEPT LEVELS Working of the insurance industry insurance industry: the philosophical goal. ICICI prudencial life insurance ltd. Bajaj Allinaz general insurance company.

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    10 views1 page

    Index. Poonam

    Uploaded by

    bhawanasharma
    INSURANCE POLICY : the TOTAL PRODUCT CONCEPT LEVELS Working of the insurance industry insurance industry: the philosophical goal. ICICI prudencial life insurance ltd. Bajaj Allinaz general insurance company.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    INDEX

    Sr.N. 1

    Title
    INTRODUCTION: Insurance sector in India

    Page N. 1

    1.1
    2 2.1 3

    Knowledge of the insurance industry


    INSURANCE POLICY : THE TOTAL PRODUCT CONCEPT LEVELS Working of the insurance industry

    1-2

    3-6 7

    3.1 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 6 7 8

    Insurance industry: The philosophical goal Marketing mixes in the insurance industry Product mix Promotion mix Price mix Place People Physical evidence Process SOME PLAYERS ICICI prudencial life insurance ltd. Bajaj Allinaz general insurance company RECENT TRENDS & OPPORTUNITY IN THE INSURANCE INDUSTRY
    CONCLUSION REFRENCES

    8 9-23 9-11 12-14 15-16 17-18 19 20-21 22-23 24-26 27-29 30-35 36 37

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