Carlton Draught Big Ad

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9/4/2011 11:26:00 PM

Product name / brand: Carlton Draught Year the ad was made: (aired) 7 August 2005. Made by which ad company: Young & Rubicam Ad length: 1 minute Awards won: 30 awards globally Gold Lion award at 53rd Cannes Lions International Advertising Festival. Target Audience: Beer Drinkers Adult Men

Famous Actors/ identities: 300 locals and backpackers Realistic but altered with computer graphics. Emotional appeals and desires used: Extreme humour, beer, DOODLE Technical Codes: Panning: Effective panning to show the entire structure of the human and beer. There is a lot of panning because it such a large scale add. Shot Sizes: They use extreme long shot to show the overall picture of the man and the beer, a long shot to show the amount of men running and a full shot to show a close up of the main guys running and singing. Angles: There are bird eye views when they look over the whole video Freeze Frame: Special Effects: the special effects are the AI actors which were used from WETA Digital. Lighting: Natural (in the open)

Cost & A success? Success: not as successful as it was thought to be as there were thousands of downloads but not a huge surge in sales. 3 million people watched the ad. 81% of people who watched said they like it, 84% were able to name the brand unprompted, and 47% felt more positive towards the company. Dont know about the cost. Sorry.

9/4/2011 11:26:00 PM

9/4/2011 11:26:00 PM