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  • Bases of Market Segmentation

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    Juhi Sethi
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    Customer based segmentation Demographic location of customer age gender marital status income social class family size occupation educational level. Psychographic variables life styles personality values beliefs attitudes. Competition related segmentation. Hard core loyalwho continue to buy same product. Soft core loyal-who r loyal for 2-3 brand. Switcherswho never stick to a brand.

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    Customer based segmentation Demographic location of customer age gender marital status income social class family size occupation educational level. Psychographic variables life styles personality values beliefs attitudes. Competition related segmentation. Hard core loyalwho continue to buy same product. Soft core loyal-who r loyal for 2-3 brand. Switcherswho never stick to a brand.

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    8 views2 pages

    Bases of Market Segmentation

    Uploaded by

    Juhi Sethi
    Customer based segmentation Demographic location of customer age gender marital status income social class family size occupation educational level. Psychographic variables life styles personality values beliefs attitudes. Competition related segmentation. Hard core loyalwho continue to buy same product. Soft core loyal-who r loyal for 2-3 brand. Switcherswho never stick to a brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 2

    BASES OF MARKET SEGMENTATION

    1. Customer based segmentation Geographic location of customer Demographic location of customer age gender marital status income social class family size occupation educational level

    . Psychographic variables
    life styles personality values beliefs attitudes

    2. Competition related segmentation

    . Hard core loyal- who continue to buy same product . soft core loyal- who r loyal for 2-3 brand . Switchers- who never stick to a brand
    3. Consumer Response segmentation

    . User Status
    -non user -first time user -regular user -ex-user

    . Buyer readiness stage -unaware -aware -interested -desired -intended to buy

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