QUESTIONAIRE Topic:- comparative analysis of consumer preference towards PARLE and BRITTANIA biscuits.

I Jatin Kumar student of final year of BBA conducting a study on consumer preference towards PARLE and BRITTANIA biscuits. Kindly read the information below:The questionnaire is meant only for academic purpose the information will be kept secret & your kind response will be acknowledged with thanks. Name (optional) SEX: AGE GROUP:10-18 25.35 18-25 35 & Above . Male Female

Q1- Which brand of biscuit you prefer most?

PARLE BRITTANIA OTHER If other please specify..

Q2- Why do you prefer this brand of biscuit?

Rank according to your opinion: 5- Strongly agree 4- Agree 3- Partial agree 2- Disagree 1- Strongly disagree

5 TASTE PRICE ADVERTISEMENTS BRAND NAME QUANTITY SHAPE FLAVOUR FRIEND CIRCLE*

*Circle of friend implies that you prefer the product as a result of friend & family consulting it.

Q3- Which biscuits you prefer the most? (Tick more than 1 also)
BUTTER CHOCOLATE CREAM GLUCOSE SALTY TEA TIME ALL OTHER If other please specify

Q4- How often you eat biscuit? ( e.g.- once in a day, thrice in a day, etc.)
..

Q5- What is the level of satisfaction about variety of both the brands? PARLE
Excellent Satisfied Very good Poor Good

BRITTANIA
Excellent Satisfied Very good Poor Good

Q6- How do you come to know about the new varieties of biscuit of the company?
TV NEWSPAPER RADIO INTERNET BANNER/ POSTERS FAMILY/ FRIENDS OTHERS If other please specify..

Q7- Whose schemes you feel better?

PARLE BRITTANIA

Q8- Is all varieties of biscuits are easily available?

PARLE Yes BRITTANIA YES NO NO