CharacLerlsLlc of youLh dlvlded lnLo

Lhree sLages
Early youth (age 13-21)
youth (age 22-28)
Late youth (age 29-?)
These are the three stages oI youth with diIIerent
characteristic.
arly youLh (age 1321)
W key declsloneducaLlon and carrer
W lnfluencerparenLs and peer groups
W ConsumpLlon areacloLhlng accessorlesfoodand
enLerLslnmenL
W Spendlng power10002000 pm
W 8randsbrand assumpLlon ls occaslonal and
asplraLlonal
W CpporLunlLyLo develop more more producLs aL
offordable prlce for Lhls caLegory
youLh (age 22 28)
ueclslon carrer and relaLlonshlp
lnfluencers peer groups and workmaLes
Spendlng powerrs 700040000 pm
ConsumpLlon areapersonal cloLhlng
accessorlesfood and enLerLalnmenL
8randscan afford Lhe brands he asplred wlLh own
money
CpporLunlLyLo keep lnnovaLlng so LhaL Lhe brand ls
relevanL Lrendcy
aLe youLh (age 29?)
W key declslon carrler advancemenL of chlldren
W Spendlng power on household expenses
W consumpLlon areahousehold+kld
producLs+personal cloLhlng and accessorles
W 8randsa mlx of sLaLus and fun brands
dependlng on personal bellef
W CpporLunlLydevelop and poslLlon brands LhaL
are fun and splrlLed as opposed Lo belng
borlng and convenLlonal