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  • Brand Management: By, Anas.k 10mba04

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    Anas Kallingal
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    This document discusses a brand of essential oils called nas kallingal. It has strengths such as a pleasant smell that reduces stress and increases blood circulation, while being non-toxic and energizing the body. However, it also has weaknesses like being costly, lacking advertising, and only having one fragrance available aimed at high income groups. There are opportunities for the brand to succeed in the market by adding new fragrances and tapping into the huge market potential.

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    Brandmanagement prescentation

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    This document discusses a brand of essential oils called nas kallingal. It has strengths such as a pleasant smell that reduces stress and increases blood circulation, while being non-toxic and energizing the body. However, it also has weaknesses like being costly, lacking advertising, and only having one fragrance available aimed at high income groups. There are opportunities for the brand to succeed in the market by adding new fragrances and tapping into the huge market potential.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views7 pages

    Brand Management: By, Anas.k 10mba04

    Uploaded by

    Anas Kallingal
    This document discusses a brand of essential oils called nas kallingal. It has strengths such as a pleasant smell that reduces stress and increases blood circulation, while being non-toxic and energizing the body. However, it also has weaknesses like being costly, lacking advertising, and only having one fragrance available aimed at high income groups. There are opportunities for the brand to succeed in the market by adding new fragrances and tapping into the huge market potential.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Brand management

    By, Anas.k 10mba04

    Brand logo

    nas kallingal

    strength
    Pleasant smell. Reduce stress. Lasting smell. Increase blood circulation. Non toxic. Energies body.

    Weakness
    costly. Lack of advertising. Only one fragrance is available. Concentrate on high income group only.

    opportunities
    Can succeed in the market. Huge market potential. Adding of new fragrance.

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