SECTOR CAPSULE: ATM CARDS - INDIA

07 Feb 2011

HEADLINES
Value of ATM transactions grows by 28% in 2010 to reach over Rs9172.9 billion in 2010 Debit cards cum ATM function is the focus of banks Number of ATMs is grows 26% to reach almost 66,000 in India In 2009, SBI continued to be the leading issuer of ATM cards, with Visa being the leading operator Transaction value is projected to grow at a constant value CAGR of 28% over the forecast period

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COMPETITIVE LANDSCAPE
SBI, the leading nationalised bank in India is leading the ATM cards segment with the largest number of ATM machines and ATM cum debit cards. As of 31 December 2009, the bank had a base of over 11,000 ATM machines, with over 51 million debit cards cum ATMs in circulation. SBI is positioned as the largest and oldest public sector bank and enjoys maximum consumer confidence. Its wide reach even in some of the remotest parts of the country, gives the bank a clear edge over its competitors. In India, the concept of ATM sharing is widely prevalent. Many foreign banks (like Deutsche bank or ABN Amro) with limited number of branches and ATM machines are working on an ATM sharing model. They have alliances with various banks with considerable reach to allow easy access to ATM machines for customers. There are many sharing networks in India, and bilateral as well as multilateral agreements also exist between various banks for sharing their ATMs.

Euromonitor International 2009

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ATM Transactions

India

FORECAST

ISIEmergingMarketsPDF in-spcl from 202.138.123.129 on 2011-03-22 00:43:41 EDT. DownloadPDF.

Euromonitor International 2009

www.euromonitor.com

Downloaded by in-spcl from 202.138.123.129 at 2011-03-22 00:43:41 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited.