MARKETING STIMULI AND CUSTOMER NEED IDENTIFICATION

PRESENTED BY SWET SINGH SUMIT JHA

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the model, marketing and other stimuli enter the customers black box and produce certain responses. Marketing management must try to work out what goes on the in the mind of the customer the black box. The Buyers characteristics influence how he or she perceives the stimuli; the decision-making process

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first stage of understanding buyer behaviour is to focus on the factors that determine the buyer characteristics in the black box. Each of these factors are important which affect customer behaviour.

 Glaxo

Smithkline Consumer Healthcare yet again comes out with a new HORLICKS targeting the urban woman who: Balances professional and family life Iives a hectic life Not able to take ones own care Needs extra nourishment

A new product