A Comparative Study On THE PORTFOLIO AND STRATEGY OF ONIDA PROJECT REPORT

Submitted for Partial fulfillment for The Award of the Degree of

Master of Business Administration (2008-2010)

INTERNATIONAL INSTITUTE FOR LEARNING IN MANAGEMENT

B-II/66,MCIE,MATHURA ROAD NEAR BADARPUR BORDER,NEW DELHI-110044

Submitted by, MOHD KHALID

Enroll. No. 820850108 1

MBA (MARKETING & FINANCE )

CERTIFICATE

This is to certify that Mr. Mohd Khalid bearing university ENROLL No. 820850108 has successfully completed the project on the topic A COMPERATIVE STUDY ON THE
PORTFOLIO AND STRATEGY OF ONIDA.

Dean
Mr. Ajay Kumar Mishra

IILM BS New Delhi

CERTIFICATE
This is to certify that Mr. Mohd Khalid bearing university ENROLL. No. 820850108 has successfully completed the project on the topic

COMPERATIVE STUDY ON THE PORTFOLIO

AND STRATEGY OF ONIDA under the guidance

of Prof. SUDEEP CHUDHRY.

Under Guidance

Prof.

SUDEEP

CHUDHRY IILM-BS

NEWDELHI

DECLARATION

I hereby declare that project report on " A COMPERATIVE STUDY ON THE PORTFOLIO AND STRATEGY OF ONIDA " has been prepared by me during 2010 in practical fulfillment of the requirement for the Master of Business Administration, International Institute For Learning in Management .

I also hereby declare that this project report is the result of my own efforts and has not been submitted elsewhere for the award of my degree.

ACKNOWLEDGEMENTS

No creation in this world is a solo effort. At The Outset I would like to Thanks sudeep sir, and reyaz sir for giving me a wonderful opportunity to work on this project. Their valuable time and guidance went a long way in helping me to do a better quality out of this project. I would like to thanks all the respondents who took their off to understand and respond to our queries that helped me in preparing this project

Objectives of the Study

This study was undertaken to study the market penetration for ONIDA products Awareness/preference among Consumers. To fulfill this objective, it is imperative to: Find out how much consumers are aware of ONIDA and its appliances Find out the market opportunity for ONIDA. Find out the important factors which a Distributor and dealer considers as important to sell a product through his shop and a consumer considers to prefer a brand

Usefulness of the study

The project will help the organization to find out the opportunity for ONIDA . The project will help the organization to know Distributors Dealers and consumers perception about Onida and its competitors. The study will help the organization to find out close competitors for ONIDA. It will help to decide suitable promotional schemes for its products in various categories

TABLE OF CONTENT

1.

CERTIFICATE ACKNOWLEDGEMENT PROJECT OBJECTIVE EXECUITIVE SUMMARY PREFACE PROFILE OF THE COMPANY
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2. 3. 4. 5. 6.

7. 8. 9.
10. 11.

RESEARCH METHODOLOGY DATA ANALAYSIS AND INTERPRETATION PERSONAL OBSERVATION/RECOMMENDATIONS CONCLUSION BIBLIOGRAPHY QUESTIONNAIRE

12.

PREFACE

As a part of MBA curriculum requires one to undergo to do a project for acquiring conceptual and technical knowledge practical orientations, sharpen skill and understanding the terminology used .

The company ONIDA gave this Topic to make a comparative study on its portfolio and to make a comparison with other brands of the industry to me. This topic helps us to know what are the strength and weakness of onida and the upcoming opportunities for him. The survey was conducted on different dealers of home appliances in Kanpur. This Topic also helps the company to find out the type of product in demand and what features the customers mostly prefer. The information collected will be essential for marketing decisions and setting marketing policies and making use of marketing opportunities.

INTRODUCTION
The primary purpose of this study is to provide comprehensive market intelligence on a for Household Appliances. This report attempts to provide a comprehensive review of the market situation and analyzes trend on Pondicherry region . A combination of primary and secondary research has been used for all findings. The usage of obtained information is based on the perceived reliability of the source by the researcher. In many cases, a combination of such sources was used. In todays intensely competitive environment, companies today are constantly looking for ways to satisfy customers by
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having a better understanding of changing customer preferences. The over changing market characteristics have huge impact on corporate decisions. The global environment also poses several complexities to the sellers in understanding the market. Within the current marketing environment, competition between products and services is becoming increasingly tough. This report discuss about ONIDA home appliances and also other brand home appliances which are closely related to ONIDA. The main base o four study is to know the competition faced by the ONIDA and the market availability for the brand appliances in the region where Study was conducted for this purpose the consumer preference towards ONIDA is studied in depth. The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how the psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products);The the psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media);The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer

INDUSTRY PROFILE

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Home Appliances in India

Home Appliances are that without which a modern home is considered incomplete,

Home Appliance areas. We havein India so used to some of the home appliances that it especially in urban Companies become
seems difficult to live without them. Indeed, they have made our life more comfortable and There are many Home Appliance and big towns, suchlike Videocon, Voltas, Godrej, Bluestar, easier than ever. In metro cities companies in India household appliances are regarded as a Kenstaras they are instrumental there are various the time involved in most of the domestic boon, etc. Apart from them in cutting down international companies also that deal in domestic This is really a greatthese home appliances manufacturers are Samsung, a balance chores. appliances. Some of help since people often find it difficult to keep LG, IFB, Whirlpool, Kenmore obligation and household needs. between professional etc. With the arrival of international brands in Indian market, the competition among rival companies have become stiff, which results in further improvement Products and as microwave ovens, juicer- mixer- grinder, fully in India. washing in qualitiessuch depreciation in prices of most of the home appliancesautomatic Since, a machines, products refrigerators are the most popular category of home appliances. This is majority of frost- freeare electrically operated, the focus is on such household appliances that because they power consumption. are efficient in have made the work of housewives less tiresome and more enjoying. Most of the domestic appliances are useful in various kitchen related jobs and hence are termed as kitchen appliances. Gas stoves, toasters, microwave ovens, mixer & grinders, juicers & blenders, roti makers, refrigerators, water purifiers are some of the most common kitchen appliances in India. Besides,there is a category of electronic products that have become an integral part of modern houses. These are air conditioners, fans, room coolers, room heaters,geysers, electrical irons etc.

Home Appliance Stores

Most of the leading home appliances manufacturers and companies have set up their exclusive retail outlets in important towns and cities of the country. Besides, there are local home appliances suppliers, manufacturers, wholesalers and retailers spread throughout India. Apart from that Home Appliances stores and shops are located in every locality, which let you compare products of different companies before buying and also let you buy all kinds of home appliance products at one place. Some
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manufacturers also offer after sale service, and if needed, repair the damaged parts of your electronic products. So here you will find the sites of some of the leading Home Appliances manufacturers and suppliers. :

Share of categories in Home Appliances sector in Oct-Dec 09

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(Source: www.adex.in, accessed on March 22, 2010) Television Sets category was way ahead with 47% share of Home Appliances ad volumes, followed by Air-conditioners and Refrigerators with 13% and 9% shares respectively Out of 30 categories, 18 of the categories saw growth in Oct-Dec 09 Interestingly, Television Sets (154) advertised the maximum number of brands followed by Mixers/Grinders (111) and Water Purifiers (104)

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COMPANY PROFILE
The Company was incorporated on 01 January 1981 as Mirc Electronics Private Limited. The word Private was deleted from the name on 13th September, 1988 pursuant to Section 43-A(1A) of the Act, and a fresh certificate was issued by the Registrar of Companies, Maharashtra on 18th September, 1992 converting the company into a Public Limited Company. Mirc Electronics Limited was promoted by Mr. Gulu L. Mirchandani, Mr. Vijay J. ansukhani and Mr. Sonu L. Mirchandani. Guviso Holdings Limited is the holding company of Mirc electronics Limited. The other listed companies promoted by the promoters are Onida Saka Ltd., Onida Savak Ltd. and Monica Electronics Ltd. which are engaged in the manufacture of Colour Televisions, Black & White Televisions, Video Cassette Recorders, Audios, Air Conditioners, Washing Machines, Electronic Tuners and other electronic products. The Company has launched two new models with better aesthetics and quality that the `ONIDA' brand demands. With the introduction of full range of Black &White televisions. The Company has also recently launched a new colour television, incorporating state-of-the-art features for superlative performance. The remote control set for this product offers master command, which have been recently introduced in Japan. The Company has also introduced Brother fax machines in the Indian market.

The Company is also introducing 'ONIDA ARCADES', which shall be exclusive 'ONIDA' showrooms, situated in the prestigious up market locations.The Company had launched 6 new models in the middle segment, introducing products like Stereo Radio Recorders and MIDI systems. The Company was awarded ISO 9001 certification during the period under review. The improved compliance with the laid down Systems & Procedures, Total Quality Management discipline, Cost reduction & Value engineering would go a long way in fine tuning the performance of your Company. ONIDA Today Onida is a popular electronics brand in India. Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41 depots spread across India. As on 31 March 2005, Onida had a market capitalization of Rs.301.46 crore.Mirc Electronics won an Award for Excellence in Electronics in 1999, from the Ministry of Information
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Technology, Government of India.Onida with its Sales & Marketing office in Dubai reported a 215 per cent export growth in two years, setting the base for an increased robust international presence.The shipments to the Gulf contribute almost 65 per cent of Onida's export revenue, while shipments to the fast growing East African market (Uganda, Tanzania, Kenya and Ethiopia) and the SAARC countries accounted for 16 per cent of export revenues.Home Theatres and DVD players have been introduced in these markets to strengthen the Onida brand presence. These products have customized models with local language user interfaces in line with its geographies of focus. Onida models are now available with Arabic, Persian and Russian OSD (menu).Onida products have been favored by hypermarkets like Lu Lu Centres, Carrefours, Geants and Dasmans in GCC countries. In addition to the Gulf countries ONIDA has now a sizeable presence in Russia, Ukraine and neighboring CIS countries. ONIDA has already crossed 100000 mark in CTV exports to Russia in a span of just 2 years and plans to grow in these markets at a much faster pace. Apart from Television Exports to Russia, Onida also exports DVD Players and High end LCD Televisions.

Our Vision:To build a brand around substance. To communicate simple truths that customers understand. To become a leader in our chosen field and become a globally recognized, prestigious company through synergistic businesses investment, differentiation through innovation, passion through empowerment, cost through economies of scale and world class systems and procedures that bring in a sense of delight to our stakeholders.

Our Mission:To benefit society at large through Innovation, Quality, Productivity, Human Development and Growth, and to generate sustained surpluses, always striving for excellence, within the framework of law and in nothing but the truth in which we base our every action.
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Board of Directors
Mr. Ranjan Kapur Mr. Gautam Doshi Mr. Harsh Mariwala Mr. Vimal Bhandri Mr. Manoj Maheshwari Mr. Vijay Mansukhani Mr. G.L. Mirchandani

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Other Members

Mr. Jagdish B. Shahani (Vice President International Marketing) Mr. N. Pandurang (Vice President HRM) Mr. G.Krishnan (Vice President Finance) Mr. P.K. Dixit (Vice President R&D, New Delhi) Mr. Rajendran (Vice President Operations) Mr. Deepak Dalal (Vice President R&D) Mr. V. Chandramouli (Vice President Sales & Marketing) Mr. Sunil Kishinchandani (Vice President Supply Chain Management & Projects)

Product category

ONIDA brand has following range of products.

1. LCD TVs 2. Plasma TVs

3. Televisions
4. DVD and Home Theater Systems 5. Air Conditioners 6. Washing machines 7. Microwave Ovens 17

Washing Machines:
In 2003-04 we launched the washing machine with Hydrofall technology which addressed the need of having a more powerful cleaning system. Then we realised that people still used their 1. Presentation Products hands for cleaning so we launched the Triomatic technology which gives the perfect hand wash. Then we realised that people still keep bending to wash clothes so we launched a washing machine with a higher and wider vent so you dont have to bend.

Air conditioners:
With the soaring summer heat, we saw a need for an AC with powerful cooling. And in addition due to the raising electricity consumption, the need for energy efficiency as well. Hence, the thought of an ultra slim powerful AC with unique APM cooling technology that cools even at 48oc and is the most energy efficient in the country which constantly keeps your electricity bills in check.

DVDs:
With todays technology boom, theres a need for a single multimedia interface as most people now download movies, music and click pictures through mobiles. Hence the need for USB and card reader. We also saw that most DVDs are rented hence are scratched. Which is why, we developed a DVD player with USB and Card Reader which also play scratched discs effortlessly.

Microwave Ovens:
We saw that people used Microwave primarily to heat food and not to cook. We also noticed that its difficult to cook food in a microwave. Especially Indian food. So to make cooking simpler we introduced 123 Indian autocook menus. So all you need to make Indian dishes is a finger. We later gave it a sleek, black look with a mirror finish so that it looks stunning too.

LCDs:
What began as a TV became the window to the future. With the advent of televisions increasing popularity, there were many players with a wide foray of our models. To make 18 matters interesting, there were several foreign players with technology that seemed futuristic and with a sleek look. However we mainly focused on picture clarity. So instead of just aping what the offering was, we asked ourselves, Why not give a complete audio / video

1. Inverters 1. Mobile Phones.

Manufacturing Plant
Onida's principal assembly operations are conducted in a state-of-the-art plant at Wada, 80 kms from Mumbai. The plant in Delhi caters to the production requirements for the Northern region. Our network of 33 branch offices, 208 Customer Relation Center's and 41 depots across India ensuring that Onida products are available on retail shelves. At Onida, we recognize that we can strengthen our competitive edge if we produce as much as possible from a given capacity at the lowest possible cost. We reduced the time it takes for a single color television to be produced from 20 seconds to 12 seconds and increased the capacity from 0.5 million to 1.2 million sets during the year under review. In 2002-03, using the existing infrastructure, a decisive step forward was taken by entering into the manufacture of washing machines and air conditioners at the Wada factory.

Quality Assurance
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Quality for us isnt just a norm; its a way of life. We realised that we have to accept and increase our levels of quality at every single stage even before the product is designed, even after the product is sold; only then do we believe that its been worthwhile. So we treat quality as relentless pursuit for perfection, by being a stickler towards nonconformism and raising the bar. Finally only after theres a smile of satisfaction that appears on your face,theres one on ours as well. Before we start work on our quality, we look at what is it that others are lacking. We then disassemble the unit and work backwards, trying to figure out how we can make it better. Because we believe that the quality of any product is a result of good product design, good raw material and components and world-class production process. Any new product designed by Onida R&D goes through a set of stringent quality test. But its not just products but also their performance and at the same time adhering to tests and checks globally as well as locally. To name a few, we do the following tests: Dry Heat Test at 55oC. Cold Test at -10oC. Humidity Test at 95% Relative Humidity. 1000 hours at 40oC. Bump, vibration and drop tests. Voltage tests.We even ensure high standards of quality on all critical components like tuners, PCBs and loudspeakers are produced in house or procured from group companies. All vendors have to ensure that above the industry norms, they also meet the Onida Standard. No products get despatched without the QA clearance.

Research & Development

We believe that before we redefine technology, we should relook the way the department that researches technology.For only with a strong backing can your dreams, your desires take a solid shape with a stunning design. We believe that Research and Development isnt about technology but a lot neanderthal than that: its about experience. For theres no use of complicated and microbial technology working for you, if its not simple or easy to use; for theres no use of superb design,if the quality inside isnt as promising. And thats what our R&D department attempts to do every single day. Make it just a little bit better.
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Our R&D department doesnt just work towards giving you a better and more useful product. Thats just the tip of the iceberg. It attempts to add experience and value to the consumers at every stage of the product. For instance, when it comes to television, it isnt just about better picture or better sound but also about the remote that you use. Even when it comes to washing machines, it isnt just about better or cleaning washing but about how do you put your clothes in. We do the same thing for every single of our products. So that when you use an Onida product, satisfaction comes automatically. We have team strength of 64 Engineers, working from our R&D centers in Mumbai, Delhi and JVC collaborative development center in Japan. The team conducts research in the areas of: Embedded Software Industrial Engineering Mechanical Engineering Electrical Engineering Model Shop

Milestone
1981 : MIRC Electronics Pvt. Ltd. was established 1982 : CTV production started at Nand Bhavan, Mumbai 1983 : Technical collaboration with JVC, Japan for CTV 1985 : Established in-house R&D wing 1986 : Production expanded and moved to a new factory at Kalina 1987 : Moved to our own factory building "ONIDA HOUSE" : Iwai, Speaker plant commences its operation 1990 : Tuner plant commences operation

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1991 : Akasaka, PCB plant commences its operation : New CTV manufacturing plant at Vasai commences operations 1992 : Crossed 1 million CTV sales 1994 : Moved to a fully automated Plant of 600K CTV per year at Wada 1994 : Moved to a fully automated Plant of 600K CTV per year at Wada 1995 : ISO 9001 certification obtained from BVQI 1998 : Award for excellence in electronics by ministry of IT 1999 : First in India to develop Internet enabled CTV 2000 : Launched the KY Thunder, Profile Series 2001 : AV Max award for best CTV : Launched Onida Black, flat CTV range : Multimedia projectors launched : Commenced project to expand CTV capacity to 1 million

2002 : Completed plant expansion project to increase capacity from 600K CTVs to 1.2 million CTV's per year. : Launched 'KY Theatre' with circle surround sound, the first complete Home Theatre package : Launch of 'Igo'- the economy brand : Launched VCD player 2003 : Launched world's first LCD remote 'i-Control' : Launched Air-conditioners : Launched Rear Projection TV, Plasma TV & DVD Players : Launched Fully Automatic front loading Washing Machines

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: A MIRC product is getting sold every 27 seconds : Operations started in Russia 2004 : Launch of the 'Oxygen Series' CTV : Crossed Sale of 250,000 CTV's in October month : Launch of Microwave Owens : Mr.Gulu Mirchandani, CMD awarded 'Man of Electronics for the year' by CETMA 2004- 05 : Achieved 1.20 million CTV sales 2005 : Launch of 'POISON' range of CTV's 2009 : ONIDA's Brand relaunch campaign 'Tumko Dekha Toh Yeh Design Aaya' to communicate its philosophy of thoughtful product features that are designed keeping customers in mind.

Some of our Achievements

M ovie-like experience to TV Programs with Onida KY Theatre, a home theatre built into a television, the first such launch in the Indian television industry. The product provides a 5.1 Channel output, independent of whether the source was a a mono, stereo or 5.1 channel Dolby stereo recording, done for the first time anywhere in the world. High picture clarity with DVMC (Digital Velocity Modulation Circuit) technology, one
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of the best in the world, ensures uniform scanning at the centre and corners - the ultimate in flat TV technology with Onida Black. Awesome digital sound with (((KY Inside)))

The indigenous efforts of the in house R & D team helped create the `KY Inside` technology, which has become an industry benchmark in acoustic engineering for televisions. Product extension: Sustained efforts by the team have helped Onida to create a strong presence in technology-heavy product categories including presentation products, plasmas & LCDs among others.

Exports

Onida with its Sales & Marketing office in Dubai reported a 215 percent export growth in two years, setting the base for an increased robust international presence. The shipments to the Gulf contribute almost 65 percent of Onida's export revenue while shipments to the fast growing East African market (Uganda, Tanzania, Kenya and Ethiopia) and the SAARC countries accounted for 16 percent of export revenues. Home Theatres and DVD players have been introduced in these markets to strengthen the Onida brand presence. These products have customised models with local language
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user interfaces in line with its geographies of focus. Onida models are now available with Arabic, Persian and Russian OSD (menu). Onida products have been favored by hypermarkets like Lu Lu Centres, Carrefours, Geants and Dasmans in GCCcountries. In addition to the Gulf countries ONIDA has now a sizeable presence in Russia, Ukraine and neighbouring CIS countries. ONIDA has already crossed 1,00,000 mark in CTV exports to Russia in a span of just 2 years and plans to grow in these markets at a much faster pace. Apart from Television Exports to Russia, Onida also exports DVD Players and high end LCD Televisions.

Our Export Plans

Onida plans to expand its international presences by: Developing a marketing and production facility in the CIS countries. Launching the Onida range in Nigeria, Yemen and Iran.
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 Augmenting the strength of our Sales force in Riyadh (Saudi Arabia) and Nairobi to exploit opportunities. Developing an AC / DC model in the 14 inch segment, operatable on car batteries in African countries and Iraq where electric supply is erratic.

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Some of the innovations that surprised the world.

After having established a reputation for being an intelligent and pioneering innovator in the application of technologies: we were the first to launch the Webcruiser TV, the worlds first built-in Internet TV which offers the benefits of a personal computer and a TV, and that too, equipped with a a modem, printer port and a cordless keyboard with it; the first to launch the ultimate in Flat TV technology with Onida Black with a high picture clarity with DVMC which ensures uniform scanning at the centre and corners of the TV screen.

Again, the Onida Twister was the first TV that turned to face the viewer; we were the first to introduce SRS technology for surround sound in Audioport. In 1999, we were the first to introduce the pure flat TV in the country. The Candy was the first instance of any brand providing a multi-coloured cabinet option to its customers.

The common perception was that we were a focused TV manufacturer. But then with a knack for spotting a gap in the market, we realised that there were undiscovered needs and wants in other categories of consumer durables as well. So we recognized latent synergies which enabled us to provide customers with a wider range of products under the ONIDA brand.

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REVIEW OF LITERATURE
Analyzing consumer behaviour is perceived as cornerstone of a successful marketing strategy. Consumer behaviour is the mental and emotional processes and the observable behaviour of consumers during searching purchasing and post consumption of a product and service. Similarly Engel refers consumer behaviour as the action and decision process of people who purchase goods and services for personal consumption. Now if these defining criteria are closely observed, it is evident that analyzing consumers decision making process is the foundation of entire notion of consumer behaviour. There are four different views related to consumer decision making process and behaviour. It is argued that first of them is economic view that consumers are primarily facing imperfect competition and they are always expected to make rational decision on the basis of assumptions that they are aware of all product alternatives, they can rank benefits and limitation of each alternative and are able to identify one best alternative. Second Passive View is absolutely opposite to economic view and suggests that consumers are irrational and impulsive as they are submissive to self-centred interests of marketers and got influenced by marketing tools. Similarly third, Emotional View is related to perceive consumers decision making based on their emotional association or feeling about some products and services. For instance, a person loosing red colour specific pen neither go for rational decision by evaluating alternatives ( economic view) nor will the person get influenced by marketers ( passive view). Rather the person will try to purchase any pen closely resembled with his favourite possession. Fourth and arguably most acknowledged view is Cognitive View where consumers are considered as thinking problem solver which are receptive as well as actively searching for the products and services that can fulfil their need. Consumers behaviour under this view is based on information seeking and processing attributes usually directed by a goal. For instance, buying a tooth paste from shop can have a certain goal of choosing product that can taste good. Despite of critiques for each viewpoint, it can be considered a valid argument, that all four types of decision making behaviour exist and provide marketer guidelines to analyze consumer accordingly.
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Consumers decision making process that includes problem identification, information search (on internet and showrooms), evaluation of alternatives (comparing brands, for instance on basis of repute and features), purchase (purchasing selected item) and postpurchase action (satisfaction or dissonance). If the consumer is satisfied with the product he/she would make repeat purchases or if the consumer is dissatisfied negative reviews or negative word of mouth would spread causing fatal damage to the product. The discussion may be concluded on the notion that no matter which view point out of four discussed above is common; it is an imperative fact that marketers have to realize existence of all of them to analyze consumer behaviour effectively. Conceptual review of literature: The classical learning theory, which has evolved to Social cognitive theory, Socio- cognitive view of addiction, self-regulation mechanism explains buying behavior as a response to a stimuli. The factors of stimuli are in the form of the product, retail environment, emotional responses, and satisfaction of needs, pleasure and excitement. These factors are classified into socio-cultural, psychological, psychiatric and theological domains. The factors can be further divided into external and internal. The response (buying) is rationalized using the self regulation mechanism .The potential buyer goes through the process of self observation, judgment, self reaction and self regulation. The self observation is monitoring ones action to provide diagnostic information about the impact of behavior and attainment of goals. In the judgment process the personal standards, social comparisons with associates, reference group norms and prior behavior or collective Comparisons are done. The self-reaction process involves when behavior is observed and judgedto deviate from personal or social standards of conduct. Unregulated buying may reflect ineffective self-reactive control. Previous research shows that forty percent of respondents admit that they are impulsive in nature, the reason being their self-control mechanisms not working and in reality more than ninety percent of buyers are impulsive. The impulsive behavior when repeated continuously becomes compulsive buying and when ina very higher degree is called addictive buying. In consumer literature compulsive buying is described as chronic,repitative,excessive purchasing that becomes a primary response to negative
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life events, inner deficiencies or negative feeling and hence carries a strong compensatory components. Compulsive buying can harm not only the individual but his/her family and society bankruptcy. Substantial research further suggests that people highly oriented toward the acquisition of wealth and possessions report relatively low levels of well-being. have reviewed how materialistic tendencies are associated with individuals identities, use of money, motivation for work, and social behaviour.Substantial research further suggests that people highly oriented toward the acquisition of wealth and possessions report relatively low levels of well-being. Consumers who use credit cards spend more than those who use other means of payment, psychological, demographic variables can predict consumers who use consumer credit effectively With easier access to malls, a sea of products available, and little or no social stigma attached to constant shopping which formerly had been considered an indication of moral or spiritual decay, compulsive shoppers encounter temptations daily. Shopping is changing in nature. The focus is shifting from the purchase of provisions to satisfy the physical needs of oneself towards the use of consumer goods as a distinctive means of Acquiring and expressing a sense of self identity. Regulatory emotions Elliott 1994) or gaining social status. Changes have enhanced the complexity of consumption and created an atmosphere that has turned out to be more favorable for the risk of compulsive behavior than before. The belief that consumer goods are an important route towards success, identity and happiness are core values of consumer society. The emerging retail segment and life style changes: The literature being predominantly western but having gone into the process of globalization for the last 15 years the Indian retail environment provides a similar picture. Retail sales in India amount to $180 billion and account for 10-11 % of GDP.The Indian retail market has around 12 million outlets and has the largest retail outlet density in the world. Indian retail has bright prospects, propelled by the fast lifestyle changes taking place in the Indian household. Over the last decade, Indias middle and high-income population has grown at a rapid pace of over 10% per annum, even as the large low-income base has shrunk. The changing identity of Indian women and the structure of the family is driving demand for convenience. Customers are demanding better store ambience and are looking for solution providers and external guarantors of quality and useability.The
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Indian consumer is increasingly focusing on value, convenience, variety and a better shopping experience. The increase in variety, quality, and availability of products, as well as an increase in spending power has resulted in consumers increasingly using supermarkets for their personal shopping. Indian lifestyles are changing, with the emergence of more educated women entering the workforce, and with more two-income households with higher disposable incomes. The rise of working women is a growth accelarator.According to the consumer outlook 2002 study by KSA techno park the overall spending of working woman is about 1.3 times that of an average housewife. However they spend much more on life style products. The ratio of men to women spending in single income household to double income household is 1.2:1 whereas the same is 1.05:1 in case of household with Double Income No Kids (DINK). The study further finds, increased relative spending of youth compared to elders has gone up over 3 years. Teenagers are getting richer with every passing year. In fact 90 percent of youth get pocket money, with the average amount having increased from Rs.284 (2003) to Rs.375 (2004). Youth is emerging as core for lifestyle products. The study was aimed at exploring their mindsets, media preferences, attitudes and their behaviour in the market place. According to the study, much of their pocket money went on grooming, hanging out, indulgence and on high ticket items as well. Food and beverages account for the largest proportion of the teenagers pocket money (with ice-creams and soft drinks leading the category).Further, personal durable ownership has increased, with teenagers also influencing purchase of entertainment durables at Home.

The Credit market in India:Credit card market in India is estimated at 14-20 million according to a recent survey conducted by global management consultant McKinsey. ICICI Bank asserts an average of Rs. 32,000 as annual spends per card (comparable to that of more advanced markets like Taiwan and Malaysia).ICICI Bank, which has more promotions in the pipeline, now claims to add up to 100,000 new customers every month while Citibank adds 80,000-90,000 and State Bank of India adds 70,000- 75,000 cards per month. The other forms of credit market like automotive loans, housing loans,
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personal loans, education loans are all expanding. Consumerism or consumerist philosophy is buy now and pay later .It is under this scenario the linkages between the retail segment and the credit market seems important.

Compulsive buying and the Indian consumers: The post globalized economy offers the consumers with countless brands in the product market.The credit market is equally poised to co-exist to the increasing demand, as consumers are on a shopping spree. The economy is growing at an average rate of 6% every year, for the last 12 years. The employment opportunities are on the rise leading to increasing disposable income. According to the National Council of Applied Economic Research, the Indian middle class has increased on the back of the economic boom, growing by some 10 to 12 percent per year, and estimates its size to reach 300 million people. As an outcome of consumerism, the money that could have spent on social capital like education, nutrition is spent on dubious items that give no Social return. There is an endless quest to purchase newer products and the life is focused on the Imaginary world of the unattainable. As a consequence of spending to exhibit wealth, now major life events like weddings and births are transformed into consumer events. The increasing buying Frequency is leading families to a path of huge debts traps. The point of concern here, are defaults accumulating as an outcome of a phenomenon called consumerism? In the post-modern consumerist economies, the Maslows hierarchy of needs is circumvented at a faster pace. The product life cycle is shorter and buying urges are intensifying amongst Consumers in India, due to personal, socio-cultural and the emerging trends in the market place and its offerings. As a result of the impact of globalization and the forces of post-modern consumerism, the hierarchy of needs of individual is moving unnaturally, not exactly in the same order as Maslow predicted in the continuum (natural). The marketers of the present steer in a lot of mesmerizing effect, particularly using the persuasive advertisements 3. The availability of easy and plenty of credit product offerings to the consumers aggravates the situation. The compulsive buying which is rising in stature and is recognized as a behavioral anomaly The firm that spend (invest) a lot of money on socially non-viable projects create more of social costs or no social returns. This anomaly makes both the firm and individual spending model
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non sustainable in the long run. For an individual, buying beyond ones need/ability is a leading Indicator to a path of high personal debt. As per the Basel committee norms on banking, there is a growing importance for the non-financial credibility of the potential borrowers, over and above his/her financial credibility. This argument falls in line with sustainable borrowing and spending as the urges of consumerism are growing stronger, faster and getting deep rooted in our value and belief systems.

Research Methodology

Definition of Research
The word research is derived from the Latin word meaning to know. It is a systematic and a replicable process, which identifies and defines problems, within specified Boundaries. It employs well-designed method to collect the data and analyses the Results. It disseminates the findings to contribute to generalize able knowledge. The Characteristics of research presented below will be examined in greater details later are:

Systematic problem solving which identifies variables and tests relationships Between them Collecting, organizing and evaluating data. Logical, so procedures can be duplicated or understood by others Empirical, so decisions are based on data collected Reductive, so it investigates a small sample which can be generalized to a larger population Replicable, so others may test the findings by repeating it. Discovering new facts or verify and test old facts.

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Developing new scientific tools, concepts and theories, which would facilitate to take decision

. For the proper analysis of data simple statistical techniques such as percentage were use. It helps in making more generalization from the data available. The data which was collected from a ample of population, was assumed to be representing entire population was interest. Demographic factors like age, income and educational background was used for the classification purpose.

Research Design
Data Collection:
The prepared questionnaires were distributed among the people living in the areas identified for the survey purpose. The respondents were chosen through friends, relatives and using updated telephone directory 2009 as a source for identification.

Sources of data:
Primary data from the respondents was collected by using a non-disguised structured questionnaire. The questionnaire was prepared with utmost care incorporating all necessary information by using both open-end and close-end questions. Pilot study: A pilot study was conducted to ascertain the validity and relevance of the various inputs of the questionnaire

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Sample size
For carrying out any research or study on any subject it is very difficult to cover even 10% of the total population. Therefore the sample size has to be decided for meaningful conclusion. For designing the sample size, it was thought proper to cover a very small percentage of population in various age groups. The method used for sample technique was non probability convenience sampling method. This method is used because it is known previously as to whether a particular person will be asked to fill the questionnaire. Convenient sampling is used because only those people will be asked to fill the questionnaires who were easily accessible and Available to the researcher. Considering the constraints, it was decided to conduct the study based on sample size of 100 people in specific age groups.

TYPES & TECHNIQUES

The study conducted is a conclusive descriptive statistical study; the researcher comes to the decision which is precise and rational. The study is conclusive because after doing the study the researcher comes to a conclusion regarding the position of the brand in the minds of respondents of different firms groups. The study is statistical because throughout the study all the similar samples are selected and group together. All the similar responses are taken together as one and their percentages are calculated. Thus, this, conclusive descriptive statistical study is the best study for this purpose as it provides the necessary information which is utilize to arrive at a concrete decision.

To know the response the researcher has used the questionnaire method in sample survey. If one wishes to find what people think or know, the logical procedure is to ask them. This has lead marketing researchers to use the questionnaire technique for collecting data more than any other method. In this method questionnaire were distributed to the respondents and they were asked to answer the questions in the questionnaire. The questionnaires were structured non disguised questionnaire because the questions, which the questionnaire contained, were arranged in a specific order
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besides every question asked was logical for the study, no question can be termed as irrelevant.

LIMITATIONS OF THE STUDY

The research was conducted in a limited area. Time will be a major constraint. The respondent will be limited so cannot be treated as a whole population. The respondent may be biased.

DATA ANALYSIS & INTERPRETATION (NOTE: all the numerical figures appearing in the diagram and charts are
represented in percentage for easy understanding and convenient purpose) Table .No.1

Approximate household income/month:

Options

No of Respondents

Percentage of Respondents

Less than 10,000

36

7%

10,000 to 20,000 20,000 to 40,000 More than 40,000

73

73%

18

18%

2%

Inference:

The above table and diagram reperesnets the purchasing power of the consumer in the area where the survey was conducted. Those people who fall in the category of less than 10,000 are usually with less purchasing power and cant be influenced more by the patterns and methods of the company. Those who fall under 10,000-20,000 are those who are mostly influenced by buying behaviours and company tactics. Those who come

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above 20,000 are usually kind of luxury consumers and hence we can expect always a market from such category.

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Table No.2 What are the products you own now? Options No of Respondents Percentage of Respondents Refrigerator Television Washing machine DVD players A/C 8 4 8% 4% 20 61 7 20% 61% 7%

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Inference:

In the study conducted and from the above diagram we are able to understand that 61% of the respondents are using TV and only 4% of them are using A/C similairly7% are using washing machine,8% are using DVD and 20% are using Refrgerator. Hence it is clear that purchasing a LCD is a little costlier when compared with TV and their markets are yet to be captured effectively by the company. TV and refrigerator are always having their demand because they are considered as most essential household requirements

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41

Table.No:3

What brands are you aware of?

Options SAMSUNG ONIDA LG SONY

No. of Respondents 34 26 16 24

Percentage of Respondents 34% 26% 16% 24%

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Inference:

The above table and diagram will clearly portray the popular brands among the people in the present scenario. SAMSUNG which has more popularity among the people has captured the market effectively and capitalized more from the people when compared to SONY and ONIDA which are the main competitors in the market for SAMSUNG. Talking about SONY it has undoubtedly more reputation than anyother of its competitors because of its brand image but when coming to performance it has to do something to improve. ONIDA has to penetrate into the market of SAMSUNG and SONY mainly to establish successfully.

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Table.No:4
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Are you aware of Onida?

Options YES NO

No of Respondents 68 32

Percentage of Respondents 68% 32%

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Inference:

The above diagram will clearly depict the brand awareness of the ONIDA in the area where the survey was conducted. Most of the respondents reply was positive and hence it denotes that ONIDA has a good influence among the people. So ONIDA has to effectively perform to capture more and more consumers.

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Table.No:5

Your opinion about ONIDA home appliances?

Options Very Good Good Neutral Bad Very Bad

No of Respondents 23 52 15 7 3

Percentage of Respondents 23% 52% 15% 7% 3%

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Inference:

This question of, Opinion about ONIDA was asked to the respondents to really ascertain the true color of the brand among the population where the study was conducted. Up to the knowledge of the researcher its clear that more than half of the people who were interviewed have given a strong positive reply about the brand which clearly says that they have a good brand image only thing is that they have to utilize it more.

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49

Table.No:6

What Onida products do u own now?

Options

No of Respondents

Percentage of Respondents

Microwave Television LCD DVD players A/C

3 76 5 11

3% 76% 5% 11%

5%

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Inference:

The above diagram will clearly depict ONIDAs Market share in the area

where the

survey was conducted. Most of the respondent reply was positive and are almost using any of the appliances manufactured by onida hence it denotes that ONIDA has a good influence among the people. So ONIDA has to effectively perform to capture more and more consumers

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Table No:7 What are the things you think before buying a product?

Options After Sale Service Free Delivery & Warranty Price Discount & Credit Purchase

No of Respondents 68 24 5

Percentage of Respondents 68% 24% 5%

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Freebies

2%

Inference:

Some important factors that the consumer usually think and discuss before buying a product are Price discount & credit purchase, Freebies, after sale service and Free delivery and warranty. This question was mainly included in the research because it only mainly reflects the mindset of the consumers through which the company can really add

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that attributes which are most essential. From that point of view in this survey, 68% of the respondents have answered that after sale services are important.

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Table.No:8

Rank the below in order of Importance

Options After Sale Service Free Delivery & Warranty Price Discount & Credit Purchase Freebies

No of Respondents 70 24 3

Percentage of Respondents 70% 24% 3%

3%

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Inference: From the table no.8 and no.7 we can clearly understand the consumers expectation while buying a product of a brand. Even though both the tables contain same options we can observe that there different in % of response from the consumers slightly comparatively this is due to influence of advertisements and sales schemes offered to them from time to time which will surely affect the buying behavior of consumers.

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57

Table.No:9

Are you going to purchase TV or Microwave or DVD player within 3 months?

Options YES NO

No of Respondents 74 26

Percentage of Respondents 74% 26%

Inference:
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From the above table and diagram constructed we will be able to get and idea of how far the consumers are preferring over the ONIDA products like Television Microwave and DVD players and hence we can calculate the market availability for ONIDA alone in this product category. It will help the Company to build steady strategy towards the sale of these products over a particular period of time after that a new frame has to be taken.

Table.No:10

Will you purchase Onida products in the near future say 3 months?

Options YES NO

No of Respondents 65 35

Percentage of Respondents 65% 35%

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Inference:

The above diagram was prepared to ascertain the market share availability for ONIDA. In the area in which the survey was conducted 65% of the people are preferring ONIDA over other brands. And so ONIDA has around 65% of market availability in the area were survey was conducted though it cant be assured and also 65% is not a big share for a popular brand like ONIDA and hence they must prove their worth by gaining more market.

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(NOTE: The above diagrams and charts that are included in this part of the report are duly prepared by the researcher for the Research purpose and they are not copied from any external source and they also cannot be held responsible for any misleading)

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ANALYSIS with STATISTICAL TOOLS

Chi-Square Analysis
The researcher set up the null and alternate hypothesis as follows: H0: No association exists between the Brand Image (of the products) and the brand that consumers use now H1: An association exists between the Brand Image (of the products) and the brand that the consumer uses

Brand they use now * Brand Image to the consumers Cross tabulation
Particulars Brand they use now Brand image of the products
Yes Cant say No

Total

SAMSUNG Brand they Use now ONIDA SONY LG Total

22 15 19 8 64

10 5 1 5 21

5 5 0 5 15

37 25 20 18 100

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Value

df

Asymp.Sig.(2sided)

Pearson ChiSquare Likelihood Ratio Linear-by-Linear Association N of Valid Cases

27.939a

.000

32.003 1.469 1

6 1

.000 .225

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a.2 cells (16.7%) have expected count less than 5. The minimum expected count is 3.10.

Inference: The alternative hypothesis is accepted at 95% confidence level .The test shows that there is a significant relationship between Brand image(of the products) and the brand consumer uses now.

ANOVA TABLE
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BRAND ensures High Sales: Perception of Consumers Distributors and Dealers

H0 = There are no variation in opinion, among three groups H1= There are variation in opinion among the groups SUMMARY Groups Dealers Distributors Consumers ANOVA Source of Variation crit Between Groups 3.195056 Within Groups Total 13.65275 14.08 47 49 0.290484 0.427253 2 0.213626 0.735415 0.48474 SS df MS F P-value F Count 14 26 10 Sum 47 86 31 Average 3.357143 3.307692 3.1 Variance 0.247253 0.301538 0.322222

Inference: Again as F calculated value is less than the F critical value, the null hypothesis is accepted and the alternative hypothesis is rejected. So it can conclude that all Dealers Consumers and Distributors hold the same view.
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FINDINGS
COMPARISON WITH COMPETITORS Market characteristics Around 45 companies cater to this market. Onida is having a very small share of this market. In the Indian market space, Brand loyalty is giving way to value-for-price contest. There is an intense competition on price. The companies are Companies focusing on product differentiation, value added offerings and exchange offers. The MNCs like LG, Sony, Samsung, Phillips and Videocon command a high market share. These brands score high on following factors: Product Line: These companies (LG, Sony, Samsung, Phillips and Videocon) have a wider product range compared to Onida to target customers from all segment. Positioning: Their Image of a multinational company in the minds of consumer helped them to grab market share instantly. It gave a perception that these companies have better technology. Videocon on the other hand leveraged its MNC image by it tagline of Indian MNC. Advertisements: LG has Abhishek Bachhan, Samsung Has Aamir Khan, Videocon had Amithabh Bachhan and now Sharukh Khan, and All these players have used celebrity to a good effect to endorse their brands. On the other hand Onida is stuck with its old Devil which isnt helping.

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Visibility: The companies are associated with events and sponsorships. Like LG and Videocon are associated with cricket. This has resulted in better brand visibility.

68% of the people interviewed are aware of the Brand ONIDA in the region where the study was conducted it clearly depicts the Brand name and popularity. Out of 100% of respondents 23% of them have really have good opinion about the brand and its products being offered to them in the market and 52% of them are thinking that the brand is good so when calculated more than 75% of the consumers will be having best opinion about the brand and its products. When talking about the respondents who doesnt have good opinion is mere because of improper knowledge about the brand and their ignorance towards them new emerging markets, since the percentage is very less. This is a significant factor to be considered by the Brand because out of 100%, 78% of the respondents are willing to try the ONIDA products it shows the Brand popularity and the trust which people have towards the products being marketed by the Company. Hence ONIDA will be having a good market for its products in the forthcoming periods. The remaining 22% are really mere users of other brands they couldnt to switch over due to their own customs and conventions towards ONIDA. Talking about the familiarity of the people towards the Companys products 51% have answered in best way and other 18% in an affirmative way. Totally it comes around 70% which is not a best one but it shows that the products are reaching the consumer in a proper way but it has to be improved in a more effective way to reach all Class of people with gaining more attention and creating much awareness in the minds of the consumers.

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when asked about the appliances being used in the homes of the consumers where the study was conducted the following shown in the diagram above were arrived, in that area TV and DVD players stands high with 85% and 67%. Hence Onida has more markets for TVs and DVD players in the market. No doubt ONIDA is going great with DVD players by launching various new models. Moreover it has also to concentrate in LCDs because the opening which is gradually increasing day by day due to various additions are being offered like Blue ray, DTH services which are best viewed in LCDs and also it usually have good demand in particular segments. 57% of the populations interviewed are already customers of ONDIA it clearly portrays the brand establishment in the market studied. Nowadays consumers analyze various factors before going for a product. They usually see the services being offered, the quality which is really important for certain class of customers, price obviously for low income groups they mainly study the price of various competitors and finally comes customer satisfaction which is gaining importance in the present worlds scenario. From the answers that we got form the survey we are able to see that ONIDA has a nice rapport with the customers which is most important for future market and about price and quality its upto the mark.

This question of, Opinion about ONIDA was asked to the respondents to really ascertain the true color of the brand among the population where the study was conducted. Up to the knowledge of the researcher its clear that more than half of the people who were interviewed have given a strong positive reply about the brand which clearly says that they have a good brand image only thing is that they have to utilize it more.

Some important factors that the consumer usually think and discuss before buying a product are Price discount & credit purchase, Freebies, after sale service and Free delivery and warranty.
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This question was mainly included in the research because it only mainly reflects the mindset of the consumers through which the company can really add that attributes which are most essential. From that point of view in this survey, 68% of the respondents have answered that after sale services are important.

Recommendations
STRATEGIES TO REVITALIZE BRAND ONIDA
In order to revamp its position and brand value in the market Onida should use the following strategies: Better positioning: Onida should stick with a uniform positioning strategy rather than changing it with time as they did. Celebrity Endorsement: The Company should go for a better adverting. The company can rope in a celebrity to endorse its brand. This way the brand can be benefited from celebrities brand equity. We suggest rope in Saurav Ganguly. Gangulys image of a fighter and a class player will help Onidas brand image. Association with events: The Company has lost its place in the minds of customers. Also, the loyal customers of Onida have grown older. To regain old customers and to regain visibility, Association with events can help. Onidas problem of low visibility will be solved with its sponsorship of event like rock shows, games, marathons etc. Line Extension: The Company should go for line extension in value segment so as to target more customers in the lower segment. They should introduce more variants in 14, 20 and 21 segment. These products will target the young and first time buyers. These buyers will have an emotional attachment with the brand and as they graduate to the high end segment, Onida can target them with its high end products. Apart from that there some suggestions that can be made from the study conducted
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From the above data analyzing and findings is evident that there is a significance relationship between Brand awareness and the type of the products being offered to the consumers.ONIDA Plus should concentrate on improving awareness on the part of the customers about the brand by doing extensive and sustained advertisement campaign round the year. Brand awareness must be generated among the consumers extensively by displaying hoardings and banners. Since Dealers and distributors do majority of business in selling the products to people, the display portrayed in the shops and showrooms should be taken up vigorously and special schemes may be introduced to encourage the shops taking up store display. Schemes may be given to the retails during off seasons. Quality of the product must be reviewed periodically and improvements, if necessary, could be made. Consumer feedback should be given greater importance and their expectations should be fulfilled as `a satisfied consumer is a loyal consumer`. From the study conducted it is also clear that there is a significance relationship between the offers and the brand the consumer uses now .Since majority of consumers are ignorant of the offers given to them by the company (should be generated among them. Apart from the above suggestions I also recommend that ONIDA should also concentrate more in technological advancements which more of the consumers are expecting now in the present world. In the same way ONIDA can also concentrate and try launching LEDs which will be the future after LCDs. The after sales service must be taken care of every point of time because worst backup service may spread negative image among the potential consumers therefore affecting sales drastically care should be taken for that.ONIDA can also improve its range of products from the current to advanced, it can launch various home appliances like (ELECRTIC STOVES) inductions which more consumers are referring now instead of Gas cylinders to be more cost effective, in the same way can also introduce more models in MICROWAVES. Similarly ONIDA has good base here in the region (PUDUCHERRY) where the study was conducted but unfortunately it fails to utilize it fully up to the level, hence it must be
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taken in mind and measures should be framed for utilizing the capacity. It can be effectively done through various sales promotions activities and building a good rapport with the Dealers and distributors in the locality because they only act as the mains source for supplying the products. The PULL and PUSH strategies must be often discussed with them for effectively marketing the products. Various offers and Incentives can be offered to them apart from doing so to Consumers in order to improve the sales effectively. Most of the dealers here in this region are dealing with Various brands simultaneously so care must be taken that ONIDA should be their first preference selling it to the consumers. Hence it should be considered and various offers and dealings should be made with them.

Conclusion:

In the above conducted study in Kanpur region and with data collected and analyzed above we could clearly depict at certain things that ONIDA does have a good base here. Hence ONIDA apart from concentrating in the quality and improvement of its products can also try to improve its reach to the consumers. Consumers are always in search for good quality with affordable price so ONIDA can go with such an idea of capturing the market by attracting fair population.

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BIBLIOGRAPHY
Books: Philip Kotler, marketing management prentice Hall of India Pvt. Ltd. New Delhi. C. R. Kothari Research methodology, vishwa publication, New Delhi. Saxena Rajan marketing management Tata McGraw-hill publication Co. Ltd. New Delhi. H. V. Verma marketing of services Global business press, New Delhi.

Web Resources www.onida.com www.en.wikipedia.org www.google.co.in http://info.shine.com/company/MIRC-Electronics-Ltd/910.aspx

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http://www.corporateinformation.com/Company-Snapshot.aspx? cusip=C356A3560 http://www.tradeindia.com/Seller/Home-Supplies/Home-Appliances http://www.euromonitor.com/Consumer_Appliances

ANNEXURE:
Questionnaire
Name: Address: Age: Gender: Mobile. No:

1. Approximate household income/month:

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 <10,000 10,000-20,000 20,000-40,000 >40,000

2.

What are the products you own now

Refrigerator Television washing machine DVD player A/C

3.

What brands are you aware of?

SAMSUNG ONIDA LG SONY

4.

Are you aware of Onida?

YES NO

If yes continue, If the answer is no go to question number : 11

5. . Your opinion about ONIDA home appliances?

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 Very good

Good

Neutral Bad Very Bad

6. What Onida products do u own now?

Television Microwave DVD player A/C LCD

7. What are the things you think before buying a product?

After Sale Service

Free Delivery & Warranty

Price Discount & Credit Purchase

Freebies

8. Rank the below in order of Importance

After Sale Service

Free Delivery & Warranty

Price Discount & Credit Purchase

Freebies

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9.

Are you going to purchase Tv or washing machine or Refrigerator within 3 months?

Yes No

10. Will you purchase Onida in the near future say 3 months?

Yes No

11. Your comments and feedback are always welcome

Thanks for participating.

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