SIP Summary

Enrollment No: Specialization: SIP Company Name of the Company Guide: Designation of the Company Guide: Name of the Faculty Guide: Project Title: Area of work Objectives Sonata Watches. 10BSP1343 Marketing Titan Industries Limited. Mr.Dharmendra singh chauhan Senoir-Sales & marketing Manager-Sonata, Gujarat Prof.Kamal Saha Name of student Sumit dilipbhai Kela

AWATCH MARKET IN GUJARAT. Gujarat To Finding market share of overall watch industries and mainly focus on

Methodology:

Primary data collection with the help of Questionnaire

Questionnaires were been made by me and my company guide.

Findings:

Titan industries covers 35% market share. Out of those Titan covers 10%,

Fastrack covers 8 % and Sonata covers 17% market share in Gujarat. unorganized sector covers 50% Market share. If we look at the organized sector than Titan industries covers 70% market share.

Conclusion:

Suggestions:

Most of the doctors are unaware about the actual use and effectiveness of the product. Hence, Proper demonstration must be given to the doctors about actual usage of the product. Initially price must be lowered. Once the product captures the market, price can be increased if required. Free samples must be provided to the doctors. Sales representatives should regularly visit the doctors to take the feedback of the product, once the samples are provided. Proven studies and clinical data must be provided to the doctors about the product.

Date: _______________________

Students Signature: _____________________________