SRI RAMAKRISHNA ENGINEERING COLLEGE COIMBATORE - 641 022 DEPARTMENT OF MANAGEMENT STUDIES 10DC301 QUESTION BANK - STRATEGIC MANAGEMENT

UNIT - II PART - B ( 2 MARKS) 1. What is external environment? What are the constituents of external environment? 2. What is Internal Environment ? What are the constituents of internal environment? 3. List out the five forces in Porters model. 4. State the barriers to entry. 5. What is meant by switching cost? 6. When does the bargaining of buyers/suppliers increase? 7. When does the threat of substitute products increase? 8. When does industry rivalry increases? 9. Define Capabilities and Competencies. 10. List down the building blocks of competitive advantage. 11. What is meant by competitive advantage? 12. Why does a Company loses its competitive advantage and fail? 13. What are the factors that determine durability of competitive advantage? 14. How a firm can avoid failure and can sustain its competitive advantage? PART - C (15 MARKS) 1. 2. 3. 4. 5. Discuss in detail the external environment analysis? Write about the importance and constituents of internal assessment? Explain Porters five forces model. Discuss about the generic building blocks of competitive advantage ? Discuss in detail about how a firm can avoid failure and can sustain its competitive advantage? 6. Explain the durability of competitive advantage. ********************