PAF Karachi Institute of Economics and Technology Course: Methods in Business Research Faculty: Tariq Jalees Class ID:

: 10735 Date: April, 23-2011 Examination: 3rd Hourly Spring 2011,

Q1. Bibliographical Citations have been depicted below: Fill the blanks by reviewing the choices. Types of Bibliographical Citation (2 Marks) 1. 2. Perry, C., 2001. What health care assistants know about clean hands. Nursing Times, 97(22), pp.63-64. . Slapper, G., 2005. Corporate manslaughter: new issues for lawyers. The Times, 3 Sep. p.4b. 3. National electronic Library for Health. 2003. Can walking make you slimmer and healthier? (Hitting the headlines article). [Online] (Updated 16 Jan 2005) Available at: http://www.nhs.uk. hth.walking [Accessed 10 April 2005] 4. Smith, J., 1975. A source of information. In W. Jones, ed. One hundred and one ways to find information about health. Oxford: Oxford University Press. Ch. 2. (Chapter of edited book) .. 5. Hindle E., 2000. Introducing Cow & Gate Omneo Comfort: an infant milk for digestive comfort. [Letter] (Personal communication, 2 June 2000), .. 6. Barker, R. Kirk, J. & Munday, R.J., 1988. Narrative analysis. 3rd ed. Bloomington: Indiana University Press. .. 7. Keene, E. ed., 1988. Natural language. Cambridge: University of Cambridge Press 8. Soros, G., 1966a. The road to serfdom. Chicago: University of Chicago Press. 9. Grace, B. et al., 1988. A history of the world. Princeton, NJ: Princeton University Press. .. 10. Canetti, Elias., 2001. The voices of Marrakesh: a record of a visit. Translated from German by J.A.Underwood. San Francisco: Arion. CHOICES a. b. c. d. e. f. g. h. i. j. (news paper articles) (multiple works of the same author) (Websites) (Books that have been translated) (Books with more than four author) (Books which are edited) (Personnel Communication) (books with three or four author) (Journal Articles) (Chapter of edited books)

QUESTION-2 (5 Marks) Discuss and elaborate the following concepts a) Independent variable b) Dependent variable c) Moderating variable QUESTION-3 (3 Marks) Identify the variable and show their relationship through theoretical framework. a) A visitor in the factory observes that the workers in the packing department have to interact with each other to get their job done. The more they interact the more they seem to stay away after hours and go to the local pub together

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for a drink. However the women packers even though they interact with each other as much s the men do not stay late and visits the pub after works. b) The mangers of the Haines Company observe that the morale of employees in her company is low. She thinks that if the workings conditions, the pay scales and the vocational benefit of the employees are bettered the moral of the employees will improve. She doubts though that increasing the pay scales is going to raise the morale of off all the employees. Her guess is that those employees who have good side income will just not be turned on by higher pay. However, those with without side income will be happy with the increased pay and their moral will improve. QUESTION-4 (5 marks) A research was carried out to measure the relationship between the brand personification of Pepsi and Coke. The summarized results are presented below: Develop and test the hypothesis: PEPSI Yes Yes No Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes No Yes Yes Yes No Yes Yes No Yes No Yes PEPSI Yes Yes Yes No Yes Yes Yes No Yes Yes Yes No Yes Yes No Yes Yes Yes No Yes Yes No Yes No Yes COKE Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes No Yes Yes No Yes No Yes

FORMULA

Z=

X1 X 2 S1 S + 2 N1 N 2
2 2

Z =

X S N

(O Chisq =

EF )

EF

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Sd =

RS = 1

N 6D 2
2

X2

Z=

X NP0 NPO QO
N 2 1 R2

EF =

RT XC T TT

N ( N 1)

T =R

SS Total = SS Between + SS Within

SSBetween =

( X 1 ) 2 N1

( X 2 ) 2 N2
2

( X 3 ) 2 N3

( X N ) 2 Nn

SS TOTAL = X 2 N

(X ) N

Source of Variation SS Between SS Within SS Total

Sum of Square

Degree of Freedom

Mean Square

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