CROMPTON GREAVESINTRODUCTION
The case gives a comprehensive account of the loss incurred by
Crompton Greaves Ltd. (CGL) in 2000, and the restructuring
measure adopted by the company that led to its spectacular
turnaround. CGL is one of the leading companies in power
equipments and appliances manufacturing based in India. Set up
in pre-independent India, the company was able to establish
itself as a strong player in the domestic market. When it ran into
losses for two consecutive years in 2000 and 2001, many analysts
and investors were ready to write it off. But CGL introduced
effective restructuring measures which resulted in the company
coming back into profits in 2002. CGL then focused on
globalization. Going forward, the company aimed to increase its
presence in international markets and become one of the top five
players in its industry globally.