Steel Bazaar Retail Steel Store

Introduction Steel Market

India has now emerged as the eighth largest producer of steel in the world with a production capacity of 35MT. More than 3500 different varieties of steel are available in the steel industry of India
Flat Products Long Products

*MT Metric tons

HindSteel LTD

Segmentation
Big - companies buying in bulk , need continuous supply e.g. Auto Spare part industry. Medium Companies having uniform requirement, but not in huge quantities. Small One off buyers, need based. E.g. individuals, small firms

Targeting
SME
Small scale utensil makers. Small scale steel products Tier2 & Tier 3 cities

Positioning
Convenience Low price

Cost Revenue Analysis

Current scenario
Rs. 65000 per metric Ton. Rs. 65000 Transportation (assumed)
The demand can be seen to grow at over 1112% p a. The revenue generated from this retail network would account to 30% of HindSteels revenue.

Advantage customer
No switching cost involved
No additional technical know-how. No changes reqd. In the way processes are carried out. No additional investment.

People to be influenced
Purchase Dept.
Initiator Purchaser

Line manager
Influencer

Board & CEO (Owner)

Decider

Finance Dept.
Approver

Any one which helps who can help us to get us to right place
Gatekeeper

*Dept. Department

Current Relationship
Very strong Segment is highly driven by cost value analysis The Market is highly driven by intermediaries.

Buying Incentive
Reduction in cost Small SKU Flexible Credit period Increase in profit to purchaser Possible reduction of end products price

Risk Associated
Impairing relation with wholesaler. Major challenge can be logistics and supply of requisite steel product in a particular region.

Quick percolation of information

As size of SME is small the knowledge is easily assimilated. Different promotional activities have been chalked for the same.

Hurdle or Roadblocks
Age old relationship channel model. Creating awareness for new model. Matching demand with supply. Low barrier of entry for big players.

Promotion Mix

Brochure & Poster

Summarizing
Steel Bazaar is a store for all steel products. It houses under a variety of steel products that cater to a variety of industry segments. Its product portfolio is backed by HindSteel a global steel producer with a presence in steel consuming markets like Asia and North America. Steel Bazaar also offers financing options like channel financing, letter of credit and bank guarantee facilities.

THANK YOU!!

QUESTIONS