This study involved a form of perceptual mapping and its application to bank marketing. Data-was collected on bank service saliency and perceptions. The ideal point (service salience) of the respondents was in a different quadrant than the perceptions of the banks.
This study involved a form of perceptual mapping and its application to bank marketing. Data-was collected on bank service saliency and perceptions. The ideal point (service salience) of the respondents was in a different quadrant than the perceptions of the banks.
This study involved a form of perceptual mapping and its application to bank marketing. Data-was collected on bank service saliency and perceptions. The ideal point (service salience) of the respondents was in a different quadrant than the perceptions of the banks.