CASE STUDY

Apple Inc.

Introduction
Apple Inc. previously Apple Computer, Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.

Purpose

Strengths
Coherent strategy. Creativity and design. Innovation. Entertainment capabilities. User friendly business approach and products. Wide range of skills and capabilities. Marketing skills. Adaptive culture. Workforce. Information Technology.

Weaknesses
Business execution , Commercialization. Lack of critical size. Incompatibility. High hardware and software costs. Lack of realism. High operating cost. Low no. of developers. Dependence on key suppliers and manufacturers. No high degree of specialization. Not secured technology.

Opportunities
High barriers to entry in the PC industry. Complements and complementors. Mature stage of PC industry. Technological forces. Mp3 player market in growth stage.

Threats
Rivalry among established companies in PC industry. Bargaining power of suppliers in the PC industry. Substitute products in the PC industry. Social forces. Political and legal forces. Technological forces in online music market.

Purpose
Ensure regularity of payment