AYUREDA

HIMALYA DRUGS
 AYRUVEDA
 Its is a leading company in herbal.
 Revenues is 2.5 billon operations were spread over 55
countries.
 Four segments products medicinal supplements, personal
care, pure herbs and animal health.
 Market research: age-old branch of medicine.
 Tasks: ayurveda was modern and image.
 It is able to destroy the notion made by sadhus.
 The company aimed to project the fact that products are
in ayurvedic concepts.
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 Tag line: GET ON WITH LIFE.
 It conveyed strongly by a protagonist, and it is (dadima)
soumitro banerji.
 In advertisement they showed DADIMA was a double
doctorate in molecular biology.
 The campaign was targeted at cable and satellite
households.
 HDC ran over 2000 spots on various leading channels.
 They opting for the ‘tried-and-tested’ so that they kept
there own retail outlets and displaying the details of the
products.
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 Innovative move HDC stationed a consultant in each
outlet.
 In addition, it positioned ‘concept girl’ both are same
concept ,’sales oriented’.
 The products available at supermarkets and retail stores.
 Detailer who detail the entire range.
 Competitors are HUL, P&G, L’OREAL.
 In 1999 150 million, 2000 -250million, 2001-400 million.
 In 2001 its new global brand ‘HIMALAYA’
 Company was failed in north India and to find a suitable

Word ‘concept’
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 It decided to continue ayurvedic concepts appear in
small print.
 It continued in DADIMA Concept and succeed.