GROUP NO:

SHAILENDRA EDUCATION SOCIETY s ART s, COMMERCE & SCIENCE COLLEGE.

Shailendra Nagar,Shailendra Vidyalaya Marg, Dahisar(East), Mumbai-400068

Subject: Business Ethics

PROJECT ON: ADVERTISING ETHICS AND SOCIAL RESPONSIBILITY

SUBMITTED TO: Prof. Tejal Rajgor.

SUBMITTED BY: TYBMS (Group 4)

5th semester (2010-2011)

GROUP MEMBERS :::: Monika 05 KARAMDEEPKAUR 06 NANDINI 20 MAYURI 33 RAHUL 43

:::Index :::
->
INTRODUCTION

-> ETHICS IN ADVERTISING -> TYPES OF ADVERTISING -> BENEFITS OF ADVERTISING -> ETHICAL IMPLICATIONS OF TECHNOLOGY -> GREEN MARKETING -> CONCLUSION -> BIBLIOGRAPHY

INTRODUCTION

ETHICS IN ADVERTISING
ADVERTINSING --- ETHICAL OR UNETHICAL?

TYPES OF ADVERTISING
 MOVIE ADVERTISEMENT  NEWSPAPER ADVERTISEMENT  CHANNEL ADVERTISEMENT  SPORT ADVERTISEMENT  ADVERTISEING BILLBOARD & FLAGES  INTERNET ADVERTISIEMENT

MOVIE ADVERTISEMENT

NEWSPAPER ADVERTISING

CHANNEL ADVERTISEMENT

SPORTS ADVERTISEMENT

Advertising Billboard & Flags

INTERNET ADVERTISEMENT

BENEFITS OF ADVERTISING
 Economic Benefits  Political Benefits  Cultural Benefits  Moral & Religious Benefits

ETHICAL IMPLICATIONS OF TECHNOLOGY

THE FOLLOWIN ETHICS ARE APPROPRIATE FOR ACCESS OF INFORMATION AND THE COLLECTION :

collect specials information that is needed .

allot user identification passwords , log-out email when leave computer apply safeguards for the security of information and the importance of confidentiality .

INTODUCTION TO GREEN MARKETING

Marketing of Environmentally safe

Products Minimize negative effects on the physical Environment Ecological concerns products The marketing of products that are presumed to be environmentally safe

Why is Green Marketing Important?

 Limited resources to satisfy world s unlimited wants

.  On our planet sources are limited and human needs (wants) unlimited .  Green marketing is important for the firms to utilize the limited resources satisfying the consumer needs as well as achieving the organization s selling objectives .

Reasons why firms are adopting Green Marketing

 SOCIAL RESPONSIBILITY  GOVERNMENTAL PRESSURE  COMPETITION  COST REDUCTION

Companies Using Green Marketing

 COCA COLA  NOKIA  ITC

BENEFITS

 Companies that develop new and improved

products and services with environment inputs in mind give themselves access to new markets  increase their profit sustainability and  enjoy a competitive advantage over the companies

CONCLUSION:::::::

* Reputable companies and advertising agencies avoid telling lies. They realize the cost of being caught. * A dent in trust can prove to be much costlier than the failure of an ad campaign or for that matter, even a brand. The challenge before advertisers and agencies is to ensure that ads reflect our values. * We must endeavor to see that "advertising" does not remain a dirty word. * Moreover, for the reasons and in the ways sketched here, we believe advertising can, and often does, play a constructive role in economic growth, in the exchange of information and ideas, and in the fostering of solidarity among individuals and groups. * Yet it also can do, and often does, grave harm to individuals and to the common good

BIBLIOGRAPHY
WEBSITES::: 1. Scribd.com 2. vatican.va 3. advertising.about.com