Consumer Knowledge Switch Nation was not yet successful in building its brand amongst the players in the

retailing apparel industry though out the world or even the Philippines. However, the researchers had conducted a survey within the GreenHills Shopping Center, it is where the Switch Nation is placed, and Switch Nation was able to gain 17% of market share (Fig A)

Brand Recognition
Others F&H Zara Switch Nation Structure Sand Ropa NU Breed Interstate69 4% 3% 14% 13% 28% 2% 17% 9% 10%

FIGURE A

In addition to this typical brand associations for Switch Nation might be unique, comfortable, and stylish. Due to the survey performed by the group, the survey presented these top three consumer value analysis:

CVA Percentage 10.93% Brand Name 3.14 10.44% Durability 3 8.35% Fit 2.4 9.39% Price 2.7 13.92% Quality 4 10.44% Size 3 11.83% Texture of Cloth 3.4 Uniqueness *Style 3.3 3.8
11.48% 13.22%

Brand Name 13% 12% 12% 10% 14% 11% 11% 8% 9% Durability Fit Price Quality Size Texture of Cloth Uniqueness *Style

Deficiency: Threat to Equity One of the biggest threats to Switch Nations brand is the defect or uncontrolled products from the supplier; given that, Switch Nation only order from a supplier. One reject supply of clothing to Switch Nation may cause a huge damage to its brand. The basis of this is that based on Consumers Value Analysis, one of the most important criteria of clothing they would consider is the quality. In fact Switch Nation double checks their supply of clothing and do contract with its supplier that sets a standard to its trusted supplier in order to insure good quality clothing and part of the contract is the benefit of requesting a fine for the defective clothing supplied to Switch Nation. Below is the Consumer Value Analysis, which ranks the qualities according to its importance to the buyer;

Consumer Rating
13% 10% 12% 10% 9% 14% 11% 11% 10% Brand Name Durability Fit Price Quality Size Texture of Cloth